Targeting Tools ▸

Micro Bidding Data Audiences Contextual Data Ad Tags App Retargeting

Micro Bidding

Refine your strategy
down to the nitty gritty with
Bucksense Micro Bidding.

Micro Bidding allows you to set different bids - within the same campaign.

Different bids can be set for the following FIVE variables and combinations thereof:

  • Exchange
  • Placement ID
  • OS (Windows, iOS, Android)
  • Device Maker (e.g. Samsung, Apple, Google, Motorola)
  • Device Model (e.g. Galaxy, iPhone 6)

For example, one micro bidding rule might have a fixed CPM for inventory on Mopub (Exchange), Android (OS), Samsung (Device Make) and Ace3 (Device Model). Another rule could have a different fixed CMP for traffic on (placement), iOS (OS) and iPhone7 (Device Model).

Micro bidding rules can be set up from the Campaigns tab or directly from your performance reports.

Learn More

Data Audiences

Create App Mobile Audiences
based on user behavior
inside the App.

Create and Manage Audience lists directly from the Bucksense console.

You can set up In-App events to track conversion events beyond the download. You can create audiences based on specific user behaviors (e.g. users who downloaded app in the last 24 hours, users who placed an order/purchase/game level, etc.).Audience lists can be created, managed and updated directly from the console to target users in real time.

Learn more on the Bucksense Wiki

Contextual Data

Capture users interest
at the right time
and in the right place.

Leverage 3rd party data so your ads are displayed on the sites that are relevant and timely to the user.

Cookie-free ad targeting across multiple categories:

  • Contextual Categories
    Choose from 300+ categories
  • Custom Categories
    Create own categories inline with your brand/message
  • Mobile App Specific
    Advertise on specific app categories and attributes such as price (free, paid, in-app purchases), app ratings, etc.
  • Video Categories
    Include/exclude video format options your campaign (screen size, ATF, autoplay)

Ad tags

Take full control of Ad Serving
with Bucksense Ad Tags & Macros.

Using Ad Tags, advertisers can use their own ad server. This can allow them to dynamically select creatives based on targeting criteria before the click.

With Ad Tags advertisers can use their own ad server and determine what creatives to show to what users. This gives them more flexibility and control over their brand.


  • Creative Control Update
    Change and test creatives as you see fit
  • Optimization Control
    Determine who sees what
  • Data Control
    Use your own reporting to gain insights on performance

App Retargeting

An App install
is not a Conversion!

More than 75% of app downloads open an app
once and never come back.

To reinforce your acquisition efforts, you need to retarget customers with meaningful communication and bring them back to your app. Using first party data, Bucksense has the tools to build a profile on your users based on their actions, even if they have only opened the app once.

Retargeting your Users

Buckesense leverages customer profiles to retarget them outside of the app with relevant and personalized media. Using deep links, we place content on other apps that will bring the user back to your App.

Customers retargeted with personalised media

Deep links take users back to the app (no SDK required)

The Benefits

Attracting a new customer will cost your company 5 times more than keeping an existing one! That’s where Bucksense steps in!

Maximizes the customer lifetime value
The online ads help keep your products or services on the visitors’ minds and increase the customer lifetime value by greatly extending the amount of time a prospect will remember your business.

Increases the conversion rate
Since the vast majority of people who first visit a website are not ready to buy, retargeting increases the likelihood of reaching people who finally are ready to buy, because they have already accomplished the first step: visiting your website. Therefore, prospects who click on a retargeting ad are much more likely to have an Internet of purchasing.