Tagged programmatic

Programmatic Advertising or Paid Search? What You Need to Know


Still scratching your head about which strategy you should opt for to achieve your business goals?

Here is a list of several factors you should consider before diving into this choice ⤵️

1. Brand search volume

A Search Advertising Campaign is highly recommended when your brand or products do have a good amount of search volume. People who come across your search ads are already looking for your product, while users usually see display ads because they were targeted after watching a video, reading emails, or browsing the web.

2. Brand awareness

Have you just bootstrapped in business or are you  selling a product or service that people are unaware of? Display ads are the answer. They allow you to target people based on demographic or what keywords are in the content they are reading. Besides, if you know the specific sites your audience spends time on, you can target those as well by bidding on specific sites on the display network.

3. Limited budget

If your budget is limited, search ads are probably the best option to start with. Building your brand with display ads will usually take a much larger budget due to the low conversion rates.

4. Urgent services

Do you consider your business as an “urgent” service? In this case, search ads definitely deliver the best returns. For instance,  dental centres are services that someone is not normally going to jump at and pay for if they are reading the news and happen to see your display ad.

Why combining Programmatic Advertising with Paid Search

Using Programmatic can increase your total SEM traffic and conversions faster than conventional account optimizations. By tapping new audiences, your overall PPC traffic and resulting conversions can grow as a result in both branded and non-branded searches.

With regards to display and the Google Display Network, Programmatic can serve as a huge compliment. GDN only reaches inventory through Google Adsense – and DSPs reach through those other 70+, increasing reach and efficiency significantly. This can increase your total reach significantly. Owing to the huge size of this inventory availability, marketers are not completely reliant on Google inventory to reach their target audience in an efficient way. That is why it is highly recommended to use learnings on the programmatic side to identify placements, websites, and audiences that might resonate well with your GDN audience.

Including Programmatic data in your Paid Search strategy will provide a competitive advantage and improve results. Programmatic is rich in data. Learning the interests, likes, dislikes, geographical location and gender of customers can help determine keyword buying and ad messaging strategies.


Bucksense at Programmatic Day 2019


The coolest programmatic team on the planet is back to its Italian homeland for Programmatic Day.

On April 11th the city of Milan will host the premium event dedicated to Programmatic Advertising in Italy. Programmatic Day aims at providing ad tech companies, publishers, agencies and media companies with a detailed overview of the programmatic ad market, from an in-depth analysis of the programmatic landscape, to the definition of ad tech objectives.

As the most versatile programmatic platform on the market, Bucksense will bring ideas in a refreshingly sharp and disruptive way. From the most basic formats in advertising such as display, native and video, to the most complex as Responsive Ads, Bucksense allows full personalization of the ads based on the consumer’s interactions and insights in real time using this unique format.

We also have new astonishing products in the pipeline! Come discover our Click to Wallet, and bring your brand on passbook or wallet. This way your offer will be handy for the user, just like all his cards.

And that’s not all …We have something tasty for everybody taste!

If you are a publisher looking for a cutting-edge solution to fight your everlasting battles and so optimizing your direct sales, Directopub might be your hero.

🔔Want to schedule some time to meet? Email us at info@bucksense.com and we will be happy to connect you with one of our team members.

The Interactive Frontier of Digital Video Advertising

 


Digital video advertising revenue is moving at a rapid pace. According to IAB, nearly 60% of marketer’s digital advertising budgets are allocated to digital video, up 61% year over year and accounting for $4.2 billion of video ad spend.

Besides, it was revealed that video advertising revenue hit $7 billion in the first half of 2018, up 35% from the first half of 2017. The money being poured into programmatic video is expected to grow by 40%, reaching an unprecedented $9 billion for the channel.

Running Video Campaigns on Bucksense 

Bucksense prides itself for being always at the forefront of innovation. We are connected to several major ad exchanges (Mopub, Millenial, Telaria, Pulsepoint, Bidswitch, Smaato, Spotxchange, etc.), and allow you to place your video ads on multiple channels, such as smartphone, desktop, tablet, feature phone, smart TV.

Bucksense in-banner and in-stream videos expand the creative capabilities of standard banners to help marketers blow past their branding goals and performance KPIs.

Here are some thought-provoking data:

Types of Video Formats

At Bucksense, you can engage your audience by running both Out-Stream (In-Banner) and In-Stream (Pre, mid & post roll) video ads directly from the Bucksense console.

  • In-banner video ads are a form of out-stream. They are banners with videos embedded in them and are available on a wide range of placements.
  • In-stream video ads are within the video player itself and are injected into the stream that is being sent to the user’s video player. They can run before (pre-roll), during (mid-roll) or after (post-roll) a video.
  • Rewarded video ads are unskippable, short video ads which give users rewards (in-app currency, premium content, gifts, game coins, etc) upon video completion. They are very effective at giving advertisers higher visibility levels, without being intrusive or damaging the user experience.

Video ad format can be identified as the point of growth for advertisers, publishers and mobile marketers. Storytelling capabilities and dynamic elements of this format allow for a more compelling ad experience that leads to higher engagement rates.

Explore new highly-interactive frontiers with Bucksense. For more info, click here.

Willing to set up a video campaign and blow past your programmatic goals? So sign up today!

 

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Let’s Go Native!

 


Owing to the massive growth of advertising on social networks and mobile devices, Native Advertising now accounts for more than half of all digital display spending by US marketers.  eMarketer projects that in 2018 $32.90 billion will be allocated to native digital display ads, up 31.0% over 2017. That means 58.3% of US digital display spending will be for native placements.

Bucksense’s Native Ads

Native Ads go further than traditional media units providing an in-content experience that generates better user engagement.

Bucksense is connected to the major sources of native traffic and our formats integrate seamlessly into the content of apps and sites. We offer a wide variety of Native Ads Layouts to effectively engage your audience (content stream ads, chat list ads, content wall ads, news feed ads, app wall ads).

Besides, the Bucksense console allows you to run Native Video Ads. In case of Native Video Ad campaign, the reports will provide you with additional information concerning the video display (e.g. how many users viewed it completely; how many users paused it; how many users muted it, etc.).

Benefits

Actions speak louder than words! There are several benefits that are strictly connected to Bucksense’s Native Ad Formats:

  • Better customer experience: Bucksense’s Native Ads blend in with the look and feel of its media placement and so are less disruptive and more appealing to users. The right native ad for you is the one which best suits your brand messaging and will catch your user interest in a natural way
  • Transparency: all of Bucksense’s standard fraud and brand safety features have been extended to native ads as well
  • Bulk upload: Bulk Upload feature allows you to upload a zip file of images and/or a spreadsheet of tags and automatically create Creative Assets and corresponding Creatives from each valid file in the zip files or tag in a spreadsheet.
  • Ad Preview: ad preview will show examples of how your ad assets could be displayed for each type of Native format: Main Image Preview (Content stream, Content wall, App wall, News feed and Chat list) and Video preview.
  • Creative attributes: Creative Attributes allow you to add specific targeting details to individual creatives. This flexibility allows you to overwrite the general targeting details set at the campaign/offer level.

Setting up Native Ads with Bucksense is a piece of cake! Thanks to our user-friendly platform, you just need to upload a logo and a main image, then choose a title, a description and a call to action.  

For more information, take a peek at our wikipage.  

Willing to set up a native campaign and blow past your programmatic goals? So sign up today!

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Bucksense Returns from DMEXCO 2018

 


The curtain falls on DMEXCO 2018!

We had a whale of time in Cologne, meeting our clients and dearest partners, and sharing our vision on the ad tech world. The motto this year was Take C.A.R.E. standing for CuriosityActionResponsibility and Experience. The aim was to arouse curiosity, raise awareness for change and appeal for industry responsibility given the current consumer uncertainty.

We had truly appreciated the key themes revolving around DMEXCO 2018: voice tech, GDPR and machine learning dominated the German event this year.

DMEXCO, which gathers more than 40,000 people every year, represents the meeting point for brands, marketers and agencies, as well as digital businesses and tech pioneers, who intend to keep on struggling to help the industry build new technological standards, insisting upon shared goals and bringing their technology to turn the digital marketing into a transparent world addressed to protect the consumers’ privacy.

However, it did feel different this year: forget about the ‘melting pot’ which usually characterizes the Europe’s biggest annual digital marketing conference, DMEXCO 2018 was more local than ever.

Another peculiarity was the distinct lack of brands and agencies. As ISBA’s director of media, Steve Chester, said, DMEXCO has not been seen as being directly relevant to brands in the past. However, as relationships with ad tech businesses keep on evolving, brands will seek to create direct relationship with ad tech suppliers, with the purpose to gain more transparency and control of their media supply chain.

And that’s all, dear marketers! We want to extend a massive thank you to all who stopped by to personally meet with us!

We are dying to see you next year at DMEXCO!

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Cristian Carnevale’s Interview on The Daily Net

 


Bucksense makes news!

Our CEO Cristian Carnevale has been recently interviewed by  a prestigious Italian magazine, The Daily Net. The topics touched upon include Responsive ads, Optimization rules, in-ad user interaction, transparency, and Bucksense’s new market frontiers.

Carnevale focuses on recently released Responsive ads, which base on user’s engagement. By getting the user involved, the advertiser is able to collect the most advanced audience insights.

Besides, the Bucksense CEO puts the stress on a new generation of creativity, which lets the user interact with the banner, choose the product, opt-out if he is not interested in that type of ad, etc. This aims to build a relationship of trust between the brand and the client.

Curious to know more about the way Bucksense conceives the programmatic media buying?

Read the all interview in Italian here below   

Intervista Bucksense_DailyNet_11giu18

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Lowdown Series: Programmatic Advertising Beginner’s Guide

 


Programmatic Beginners' Guide

What was once…run by humans is now run by machines.

Simply put, “programmatic” means automated. Programmatic Advertising technology has revolutionized the online advertising world by automating the buying of online ads in real time, making it more efficient, cheaper and quicker. No more human ad buyers, negotiations, manual insertion orders, RFP’s, mistakes.

The Programmatic Ecosystem

Programmatic ad buying is the purchase of ad impressions on web or mobile using bidding technology either by buying it directly or bidding for the space. Programmatic Direct and Programmatic RTB fall under the Programmatic ad buying umbrella.

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