Tagged DSP

Top 6 Ad Tech Predictions for 2019


Hey Guys & Gals!!

Are you ready to kick start the New Year at the fullest? Here are Bucksense’s top 6 predictions for 2019.

1. Unobtrusive Advertising Experiences 

Bucksense noticed that advertisers are now looking for ad formats and marketing strategies that provide a more personalized feel for customers. They seem to be more focused on protecting brands by taking more control over the placement of their ads and delivering a relevant and quality experience for their customers.

Advertisers will opt for focusing more on harnessing their data to provide meaningful insights that can help them blow past their ad campaign goals. Besides, they will start benefiting from creating detailed audiences, derived from real customer interactions and interests, and focusing on speaking to these audiences directly.

From now on advertisers will expect to benefit from ad formats that let customers navigate through different products and focus on what is really relevant to them. The end result will be a better user experience which will lead to increased CTR, LTV, and ROI for our advertisers.

2. Smart TV and Connected Devices

Programmatic ads will gain more control over the inventory that today is sold via traditional channels. We definitely need to unlock the great potential of Smart TV and Connected Devices that will lead to plenty of innovative formats. TV, radio, podcasts and voice controlled devices are the next frontier of programmatic advertising.

3. User  Data Privacy

What data type advertisers are collecting, how they are using it, and how safe and protected this information is seem to frighten users. To ensure we can all get a level playing field and do things in a consistent and compliant way, it is the responsibility of everyone in the digital advertising ecosystem to reassure customers that we take data privacy extremely seriously and its purpose for us as DSPs, SSPs, ad networks, and advertisers is to provide more tailored, personalized, and relevant advertising experiences for our customers.

4. Advertisers’ Right to Take Full Control Over Its Own Data

In 2019 advertisers will start demanding more ownership of their own data when running campaigns. 

Keeping this data to themselves is of paramount importance to become a digital-first brand. Due to the volumes of data involved, there are numerous third parties embedded in the process of data collation, aggregation, and syndication. These are effectively ‘middlemen’ who attach their tags to the advertisements and related content, then provide the segmented data they gather to the brands running the campaign.

5. In-house Advertising 

‘In-house’ will be the next frontier of exploration. We assume that several key players in the ad tech industry will take their ads activities in-house. In addition to the already clear path of advertisers taking their media buying internally with their team, we also expect to see more publishers to get the power to sell their own inventory directly.

6. New Types of  Fraud

In 2019 we expect to see new types of fraud taking place.  We believe that a huge untapped section of these practices is hidden inside Video ads. High CPMs of these media allow frauds to generate bigger profits with fewer impressions, and so be under the radar. Ads.txt were meant to put a stop to fraud and so prevent unauthorized inventory sales. However, the dark side of the ad tech industry has already found workarounds, as SSPs and DSPs have not 100% embraced this standard.

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50 Mobile Advertising Terms You Need to Know in 2016

 

 


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Your Pocket Guide:

50 mobile advertising words you need to know in 2016 (Part 1)

If you are new to the mobile advertising scene, or do some dabbling here and there, it’s tough wrapping your head around all the technical terminology like “attribution”, “programmatic, “interstitial” and endless abbreviations like CPA, CPC, DSP, SSP, API – it’s enough to make your head spin!

We feel it, we know it, we were all once beginners and dabblers learning the ropes on our own. Which is the reason we were inspired to come up with the 50 mobile advertising words you need to know in 2016 – to make it easy on you. Well, at least in learning the terminology.

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Lowdown Series: Programmatic Advertising Beginner’s Guide

 


Programmatic Beginners' Guide

What was once…run by humans is now run by machines.

Simply put, “programmatic” means automated. Programmatic Advertising technology has revolutionized the online advertising world by automating the buying of online ads in real time, making it more efficient, cheaper and quicker. No more human ad buyers, negotiations, manual insertion orders, RFP’s, mistakes.

The Programmatic Ecosystem

Programmatic ad buying is the purchase of ad impressions on web or mobile using bidding technology either by buying it directly or bidding for the space. Programmatic Direct and Programmatic RTB fall under the Programmatic ad buying umbrella.

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