From May 13th to 15th, Team Bucksense will touch down in Rome for the Festival of Media Global 2018.
2018 has already been an exciting year for us and we can’t wait to meet up and discuss some of our newest platform features such as Bulk Upload, Optimization rules etc.
Gaining more information concerning the user, integrating data coming from different sources and delivering a custom-tailored experience will constitute the beginning of a new era of programmatic, where data mixes with creativity.
Bucksense celebrates this new “Golden era” by rolling out the so-called Responsive Ads. Instead of aiming at gaining more clicks, Responsive use the power of Rich Media to allow users to interact with the ads and the audiences of the campaigns. Ads do not have one unique goal but there is a series of infinite paths that users can take to pick a product, change preferences, set reminders etc.
Bucksense’s Responsive campaigns stand out for focusing on targeting the right customers at the right time, thanks to the combination of in-ad user interactions and our programmatic optimization algorithm, providing advertisers with more informative and accurate audience insight data.
These recently conceived ad formats mainly focus on enhancing transparency, viewability and brand safety, due to the upcoming GDPR release. They let users decide how long their data will be stored in our database, totally complying with the right to be forgotten. Besides, they are fully customizable according to the customers’ business needs.
Curious to know how you can offer your clients a transparent and customised experience at the same time? Join us at Rome Cavalieri on 13-15 May and let’s discover it together! We look forward to connecting and seeing how we can exceed your programmatic marketing needs!