Tagged Campaign

Bucksense Update: Get to Know the Latest Version of our Platform

 

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Craving for something new? Here it is!

Several new features have been just rolled out to improve and update the Bucksense console:

NEW OFFER SETTINGS

A way more dynamic offer section has just landed in our console! Bucksense allows marketers to set up and track mobile and desktop campaigns. Defining the type of offer (web, mobile web or web responsive) not only helps you to classify it, but also determines the specific campaign settings that are directly tied to the offer type you have chosen.

Thanks to the brand-new settings, you are allowed to check all the Campaigns connected to it, and quickly edit your preferences.

And that’s not all! Take control over your offers by setting a cap (daily or total) for Impressions, Clicks and Budget, and by specifying the Time Zone, start date and end date.

Willing to make use of the new offer settings like a pro? So take a look at our wikipage.

NEW REAL TIME REPORTS MENU AND FEATURES

Real Time Reports Menu has a fresh new look, and it has been split up into 4 different categories: Analyze Campaigns, User Insight, Inventory Insight and Scale and Optimize.  Each of them will provide you with extremely useful data, which will help you to optimize your campaigns basing on the best performing variables and channels.

Want to get a more in-depth explanation? So take a look here

What’s new in the report does not end there!

You will now able to edit the Offer and Campaign settings directly from the report. All you have to do is select “Offer” or “Campaign” as type of report, and you will get a detailed overview which displays the settings you have previously entered.

For more information, read here

Helping you to blow past your programmatic goals is all that matters!

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Lowdown Series: Display Vs. Native Ads

 

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Display Vs. Native Ads: What’s the big difference?

A common phrase in Thailand is “same, same, but different’, which is an appropriate term when describing the differences between Display and Native Ads.

Display and Native ads share technical characteristics like delivery networks, display mechanics and click activation and achieve similar outcomes – creating brand awareness, driving traffic to your app or site, increasing downloads, revenue, etc.  But, the differences between the two is format, design and placement.

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What’s an “Offer?” Don’t you mean campaign?

 

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What’s an “Offer”? Don’t you mean campaign?

No, not really.

Offers are your products or services like mobile apps or websites.

Let’s dive a little deeper and look at 3 examples: Agency, Performance Marketer and Developer.

If you are an Agency, imagine you have a client like Best Cola. Now, Best Cola has many brands under its umbrella like Cola Light and Cola Dark, etc.

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