Tagged Campaign

Lowdown Series: Display Vs. Native Ads

 


Display vs Native Header

Display Vs. Native Ads: What’s the big difference?

A common phrase in Thailand is “same, same, but different’, which is an appropriate term when describing the differences between Display and Native Ads.

Display and Native ads share technical characteristics like delivery networks, display mechanics and click activation and achieve similar outcomes – creating brand awareness, driving traffic to your app or site, increasing downloads, revenue, etc.  But, the differences between the two is format, design and placement.

Read more

What’s an “Offer?” Don’t you mean campaign?

 


WhatsAnOfferHeader650x230

What’s an “Offer”? Don’t you mean campaign?

No, not really.

Offers are your products or services like mobile apps or websites.

Let’s dive a little deeper and look at 3 examples: Agency, Performance Marketer and Developer.

If you are an Agency, imagine you have a client like Best Cola. Now, Best Cola has many brands under its umbrella like Cola Light and Cola Dark, etc.

Read more