Tagged brand safety

Lowdown Series: Ad Fraud

 


Bucksense Ad Fraud Overview

Lowdown Series: Ad Fraud 

Ad fraud is a blanket term for any and all shady online advertising practices intending to rip advertisers off including, bot traffic, ad viewability, ad stacking, pixel stuffing, ghost sites, etc. IAB considers ad fraud the 3rd biggest issue in digital advertising and it’s estimated advertisers waste over $6 billion a year in fraudulent advertising spend.

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