What was once…run by humans is now run by machines.
Simply put, “programmatic” means automated. Programmatic Advertising technology has revolutionized the online advertising world by automating the buying of online ads in real time, making it more efficient, cheaper and quicker. No more human ad buyers, negotiations, manual insertion orders, RFP’s, mistakes.
The Programmatic Ecosystem
Programmatic ad buying is the purchase of ad impressions on web or mobile using bidding technology either by buying it directly or bidding for the space. Programmatic Direct and Programmatic RTB fall under the Programmatic ad buying umbrella.