Lowdown Series: Ad Fraud – Bots
Your ads are getting lots of impressions, but no conversions. Could it be a bot is clicking on your ad rather than an actual human?
Beware, bots are everywhere! And they may be ripping your ad dollars off right now.
With the fast-paced rise of programmatic advertising and all the benefits it brings to advertisers, also comes a tidal wave of bot fraud. That’s right, non-human traffic consuming your display and video ads.