Tagged ad fraud

Lowdown Series: Ad Fraud – Bots

 


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Lowdown Series: Ad Fraud – Bots

Your ads are getting lots of impressions, but no conversions. Could it be a bot is clicking on your ad rather than an actual human?

Beware, bots are everywhere! And they may be ripping your ad dollars off right now.

With the fast-paced rise of programmatic advertising and all the benefits it brings to advertisers, also comes a tidal wave of bot fraud. That’s right, non-human traffic consuming your display and video ads.

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