Tagged ad creative

Target your ad campaigns with our creative attributes


After releasing the new Navigation Menu, Bucksense is back with a fresh innovation.

Creative Attributes allow you to add specific targeting details to individual creatives. This flexibility allows you to overwrite the general targeting details set at the campaign/offer level.

How does it work? 

 

For each creative you upload to the Bucksense console, you can set the following targeting exceptions:

1. Language  

By setting 2 different languages to 2 banners that are uploaded to a campaign targeted to a specific country, you ensure that users in that country will see the banner in the language of the browser they will be using.

2. Click Url  

You create a campaign with 3 banners (A,B,C). At the campaign level you add a Click Url, while for banner A you add another Click Url. In this case, users clicking on banner A will be redirected to that specific Click Url, whereas users who click on banners B and C will be redirected to the Click Url which has been set at the campaign level.

3. Impression Tracking Url  

You set up your campaign with 3 banners (X,Y,Z) and an Impression Tracking Url. However, you add a different Impression Tracking Url attribute for banner Z. Every time X or Y is served, you will be notified on the first Impression Tracking Url, whereas for Z, you will be notified on the other one.

In the console you will also have the option to add some or all Creative Attributes depending on the type.

Finally, the console easily allows you to check the attributes you have set for your creatives.

Find out how to set up Creative Attributes HERE.

Giving you greater targeting control within your campaigns is all that matters.

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50 Mobile Advertising Terms You Need to Know in 2016

 

 


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Your Pocket Guide:

50 mobile advertising words you need to know in 2016 (Part 1)

If you are new to the mobile advertising scene, or do some dabbling here and there, it’s tough wrapping your head around all the technical terminology like “attribution”, “programmatic, “interstitial” and endless abbreviations like CPA, CPC, DSP, SSP, API – it’s enough to make your head spin!

We feel it, we know it, we were all once beginners and dabblers learning the ropes on our own. Which is the reason we were inspired to come up with the 50 mobile advertising words you need to know in 2016 – to make it easy on you. Well, at least in learning the terminology.

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Lowdown Series: Display Vs. Native Ads

 


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Display Vs. Native Ads: What’s the big difference?

A common phrase in Thailand is “same, same, but different’, which is an appropriate term when describing the differences between Display and Native Ads.

Display and Native ads share technical characteristics like delivery networks, display mechanics and click activation and achieve similar outcomes – creating brand awareness, driving traffic to your app or site, increasing downloads, revenue, etc.  But, the differences between the two is format, design and placement.

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