Tagged ad creative

50 Mobile Advertising Terms You Need to Know in 2016

 

 


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Your Pocket Guide:

50 mobile advertising words you need to know in 2016 (Part 1)

If you are new to the mobile advertising scene, or do some dabbling here and there, it’s tough wrapping your head around all the technical terminology like “attribution”, “programmatic, “interstitial” and endless abbreviations like CPA, CPC, DSP, SSP, API – it’s enough to make your head spin!

We feel it, we know it, we were all once beginners and dabblers learning the ropes on our own. Which is the reason we were inspired to come up with the 50 mobile advertising words you need to know in 2016 – to make it easy on you. Well, at least in learning the terminology.

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Lowdown Series: Display Vs. Native Ads

 


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Display Vs. Native Ads: What’s the big difference?

A common phrase in Thailand is “same, same, but different’, which is an appropriate term when describing the differences between Display and Native Ads.

Display and Native ads share technical characteristics like delivery networks, display mechanics and click activation and achieve similar outcomes – creating brand awareness, driving traffic to your app or site, increasing downloads, revenue, etc.  But, the differences between the two is format, design and placement.

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