After releasing the new Navigation Menu, Bucksense is back with a fresh innovation.
Creative Attributes allow you to add specific targeting details to individual creatives. This flexibility allows you to overwrite the general targeting details set at the campaign/offer level.
How does it work?
For each creative you upload to the Bucksense console, you can set the following targeting exceptions:
By setting 2 different languages to 2 banners that are uploaded to a campaign targeted to a specific country, you ensure that users in that country will see the banner in the language of the browser they will be using.
2. Click Url
You create a campaign with 3 banners (A,B,C). At the campaign level you add a Click Url, while for banner A you add another Click Url. In this case, users clicking on banner A will be redirected to that specific Click Url, whereas users who click on banners B and C will be redirected to the Click Url which has been set at the campaign level.
3. Impression Tracking Url
You set up your campaign with 3 banners (X,Y,Z) and an Impression Tracking Url. However, you add a different Impression Tracking Url attribute for banner Z. Every time X or Y is served, you will be notified on the first Impression Tracking Url, whereas for Z, you will be notified on the other one.
In the console you will also have the option to add some or all Creative Attributes depending on the type.
Finally, the console easily allows you to check the attributes you have set for your creatives.
Find out how to set up Creative Attributes HERE.
Giving you greater targeting control within your campaigns is all that matters.