How To Set Up Custom Targeting Lists
Welcome to your tutorial on how to set up your first Custom Targeting List. Head over to the console https://console.bucksense.com and follow these 10 steps. We’ll have you up and running in no time.
- Click on Campaigns > List Management
Bucksense “Console on the Go” App Now Available
Freedom from your desktop
Great news, Bucksense clients! You can check your campaign performance on the Bucksense “console on the go’ mobile app available on Google Play and iTunes. Now your ad dollars are never far from sight.
The mobile app makes it convenient and easy for you to:
- Track and compare performance on all your offers and campaigns
- Activate and pause campaigns
- Get real-time reporting for bids, conversions, impressions, clicks and spend
All this, literally from the palm of your hand!
Find it here:
Bucksense on iTunes
Bucksense on Google Play
Lowdown Series: Ad Fraud – Bots
Your ads are getting lots of impressions, but no conversions. Could it be a bot is clicking on your ad rather than an actual human?
Beware, bots are everywhere! And they may be ripping your ad dollars off right now.
With the fast-paced rise of programmatic advertising and all the benefits it brings to advertisers, also comes a tidal wave of bot fraud. That’s right, non-human traffic consuming your display and video ads.
Native Ad Units Now Available on Bucksense Console
Bucksense’s Native Ads feature is out of beta and available for your campaigns on the Bucksense console.
Native Ads are content-based, integrated within editorial feeds (Facebook, Twitter, Pinterest, etc) and are designed to be more engaging to users and target your audience on every single impression.
Native Ad units now available:
NewsFeed, App/Content Wall, Content Stream and Chat List
Bucksense customers can see Native Ads in action here.
Not a Bucksense customer yet? Request an account here.
Meet the Bucksense Team at Mobile World Congress
On February 22nd, Bucksense will be making its debut at the world’s largest gathering for the mobile industry, Mobile World Congress in Barcelona, Spain.
We’ll have our Programmatic team of experts on hand to walk you through a demo of our platform and to answer any questions about our Expert services ranging from campaign analysis, bid optimization to advice on ad creatives.
Lowdown Series: Ad Fraud
Ad fraud is a blanket term for any and all shady online advertising practices intending to rip advertisers off including, bot traffic, ad viewability, ad stacking, pixel stuffing, ghost sites, etc. IAB considers ad fraud the 3rd biggest issue in digital advertising and it’s estimated advertisers waste over $6 billion a year in fraudulent advertising spend.
Bucksense Advertising Guidelines
The spirit of the law
- No nudes
- No dupes
- No bull
- Ad specifications (sizes, formats)
Programmatic Advertising Predictions and Trends for 2016
It’s safe to say that the word “Programmatic” became more mainstream in 2015. Forbes predicts it will become the “new norm” in 2016 and eMarketer predicts it’s the year automated buying and selling of digital ads is going to double from $10 billion in 2015 to $20 billion and 2017 is projected to be more than $32 billion! Adding to those numbers, programmatic advertising spending is growing 20% year after year.
So, what more is on the horizon for Programmatic in 2016? We scoured the internet to find some trends and predictions, plus a few of our own. Cross-device, viewability and dynamic creatives seem to be a consistent theme.
Your Pocket Guide:
50 mobile advertising terms you need to know in 2016 (Part 2)
A few weeks ago, we posted Part 1 containing 25 terms to learn and get to know. Ready for the quiz?
Without further adieu, welcome to Part 2 with the remaining 25 words, plus the downloadable Pocket Guide to print, to save to your desktop, mobile device, whatever makes life easier for you.
Click here to download the Bucksense Mobile Ad Words Pocket Guide. Enjoy!
In Las Vegas at the Paris January 10th-12th!
We are excited to kick-off the new year heading to the city of lights with Team Bucksense …who wants to meet you!
Link up with our team: