The European Union has taken a big step forward in protecting the fundamental right to privacy for every EU resident with the General Data Protection Regulation (GDPR). In a nutshell, EU residents will now have to give explicit consent to treat their own personal data.
Any company that stores or processes personal information about EU citizens within EU states must comply with GDPR. However, it does not cover internet cookies, device fingerprinting and other similar technologies, since they will be treated in the ePrivacy Regulation.
By replacing the outdated EU’s Data Protection Directive, GDPR enhances the right to information, an the right to be forgotten.
We strongly support industry initiatives to improve consumer trust and transparency and are a registered global vendor for IAB Transparency and Consent Framework. For more information, visit advertisingconsent.eu.