Bucksense is proud to announce the latest time-saving tool, SmartLink.
A SmartLink is a single URL that dynamically redirects users to the optimal place based on predefined targeting rules that include Operating System, Offer Category (the nature of the Offer i.e. Entertainment, Games, Restricted, etc.), Country and Connection Type (Wi-fi and/or specific mobile carrier). You can then track each link’s performance by source of traffic, user device information, and referral metrics in real time.
Lowdown Series: Ad Fraud – Bots
Your ads are getting lots of impressions, but no conversions. Could it be a bot is clicking on your ad rather than an actual human?
Beware, bots are everywhere! And they may be ripping your ad dollars off right now.
With the fast-paced rise of programmatic advertising and all the benefits it brings to advertisers, also comes a tidal wave of bot fraud. That’s right, non-human traffic consuming your display and video ads.
Lowdown Series: Ad Fraud
Ad fraud is a blanket term for any and all shady online advertising practices intending to rip advertisers off including, bot traffic, ad viewability, ad stacking, pixel stuffing, ghost sites, etc. IAB considers ad fraud the 3rd biggest issue in digital advertising and it’s estimated advertisers waste over $6 billion a year in fraudulent advertising spend.
Bucksense Advertising Guidelines
The spirit of the law
- No nudes
- No dupes
- No bull
- Ad specifications (sizes, formats)
Programmatic Advertising Predictions and Trends for 2016
It’s safe to say that the word “Programmatic” became more mainstream in 2015. Forbes predicts it will become the “new norm” in 2016 and eMarketer predicts it’s the year automated buying and selling of digital ads is going to double from $10 billion in 2015 to $20 billion and 2017 is projected to be more than $32 billion! Adding to those numbers, programmatic advertising spending is growing 20% year after year.
So, what more is on the horizon for Programmatic in 2016? We scoured the internet to find some trends and predictions, plus a few of our own. Cross-device, viewability and dynamic creatives seem to be a consistent theme.
Your Pocket Guide:
50 mobile advertising terms you need to know in 2016 (Part 2)
A few weeks ago, we posted Part 1 containing 25 terms to learn and get to know. Ready for the quiz?
Without further adieu, welcome to Part 2 with the remaining 25 words, plus the downloadable Pocket Guide to print, to save to your desktop, mobile device, whatever makes life easier for you.
Click here to download the Bucksense Mobile Ad Words Pocket Guide. Enjoy!
Your Pocket Guide:
50 mobile advertising words you need to know in 2016 (Part 1)
If you are new to the mobile advertising scene, or do some dabbling here and there, it’s tough wrapping your head around all the technical terminology like “attribution”, “programmatic, “interstitial” and endless abbreviations like CPA, CPC, DSP, SSP, API – it’s enough to make your head spin!
We feel it, we know it, we were all once beginners and dabblers learning the ropes on our own. Which is the reason we were inspired to come up with the 50 mobile advertising words you need to know in 2016 – to make it easy on you. Well, at least in learning the terminology.
What was once…run by humans is now run by machines.
Simply put, “programmatic” means automated. Programmatic Advertising technology has revolutionized the online advertising world by automating the buying of online ads in real time, making it more efficient, cheaper and quicker. No more human ad buyers, negotiations, manual insertion orders, RFP’s, mistakes.
The Programmatic Ecosystem
Programmatic ad buying is the purchase of ad impressions on web or mobile using bidding technology either by buying it directly or bidding for the space. Programmatic Direct and Programmatic RTB fall under the Programmatic ad buying umbrella.
Display Vs. Native Ads: What’s the big difference?
A common phrase in Thailand is “same, same, but different’, which is an appropriate term when describing the differences between Display and Native Ads.
Display and Native ads share technical characteristics like delivery networks, display mechanics and click activation and achieve similar outcomes – creating brand awareness, driving traffic to your app or site, increasing downloads, revenue, etc. But, the differences between the two is format, design and placement.
What’s an “Offer”? Don’t you mean campaign?
No, not really.
Offers are your products or services like mobile apps or websites.
Let’s dive a little deeper and look at 3 examples: Agency, Performance Marketer and Developer.
If you are an Agency, imagine you have a client like Best Cola. Now, Best Cola has many brands under its umbrella like Cola Light and Cola Dark, etc.