From User Acquisition

Bucksense and Lotame Partner to Provide Self-Serve Audience Segments for All Ad Buyers

 


Bucksense, the programmatic platform for agile marketers, today announced a strategic partnership with Lotame, the leading independent data management platform (DMP) and most comprehensive data exchange. Through the partnership, advertisers can access Lotame’s global, third-party data and audience segments directly on the Bucksense console to create targeted display, native, and video campaigns around the world. The partnership covers the United States, Canada, Asia-Pacific, Europe and Latin America.

“Incorporating Lotame’s audience segments into our platform will result in more targeted and better performing campaigns,” said Cristian Carnevale, CEO of Bucksense. “For this partnership — and because we are largely a self-serve platform —we put additional effort on integrating a smooth data selection process into our existing agile campaign creation interface. Our focus on user workflow is something that we know our growing base of more than 300 agency and advertiser clients truly appreciate.”

Today more than ever, advertisers demand that their digital campaigns increase conversions while protecting their brand. At the same time, agencies strive for programmatic technologies that help them deliver those client requested KPIs within budget and under a seamless and efficient internal operation. By having access to the most reliable data and audience segments, provided by Lotame, within an acclaimed cutting edge DSP — such as Bucksense —advertisers and agencies can now more easily meet their goals under a single roof.

“We’re extremely excited to partner with Bucksense,” said Ryan Rolf, Vice President Data Sales at Lotame. “The sophistication of the Bucksense platform makes it an ideal fit for our rich taxonomy of audiences, allowing marketers to fine tune their media campaigns and better understand and reach their target audience at scale. It’s a perfect fit as we bring our recent work on data quality and audience creation to their brand and performance clientele.”

About Bucksense

Bucksense is the programmatic platform for agile marketers. Created by marketers, Bucksense’s platform has been praised for its straightforward usability, refined algorithm, and for integrating the advanced campaign tools that seasoned marketers actually need and use. Features include: Micro bidding, ad tags & macros, video ad viewability, KPI optimization for display, video and native campaigns, smart budget controls, access to thousands of audience segments worldwide, brand safety features and built-in fraud prevention features.

Part of Acotel Group SpA (ACO:IM), Bucksense was founded in 2012 and is currently used by more than 300 agencies worldwide. For more, visit www.bucksense.com

About Lotame

Lotame enables companies to use data to build stronger connections with their consumers. Lotame is proud to be the leading independent data management platform (DMP) and offer the most widely used, trusted and comprehensive data exchange in the industry. Committed to innovation, agility and — above all, customer success — the Lotame team aims to continuously find new and meaningful ways to help its clients harness the power of data to fuel more relevant and personalized experiences across screens and devices, online and off. Lotame is headquartered in New York City, with resources around the world, including Maryland, San Francisco, London, Singapore, Mumbai and Sydney. For more information, visit www.lotame.com.

Meet Bucksense at Israel Mobile Summit 2017!

 


Team Bucksense is on the move again! On June 6th & 7th we will be in Tel Aviv for Israels’s largest annual mobile event, Israel Mobile Summit 2017

We look forward to connecting with you all and taking a deeper dive into how Bucksense can improve your ROI!

Link up on LinkedIn with our team:

See you soon!

Optimize your RTB Campaigns with Ad Tags

 


Tell me more!

Gladly. But first we need to talk about ad servers. Ads can be served via Bucksense in two different ways:

  1. Advertisers can upload their ads to the Bucksense platform and Bucksense will serve it.
  2. Advertisers can serve ads using their own ad server.

Cool! But what is an Ad Server?

An ad server is a platform that stores ad information, delivers the ads to the relevant websites and tracks the clicks and performance of ads. Additionally, an ad server can display certain ads to certain users based on predefined criteria – This is where Ad Tags come in.

So, what exactly are Ad Tags?

Great Question! Simply put, Ad Tags are pieces of code, that when set up in an advertiser’s ad server, give the advertiser control over what creatives are shown to what users.

Oh Really?

Yes! With Ad Tags you can dynamically select creatives based on targeting criteria before the click, resulting in:

  • Better Creative Control: Update, change and test creatives from your own ad server, as you see fit.
  • Better Optimization Control: Determine which user sees what creative and on which placement.
  • Better Data Control: Use your own reporting to gain insights on the performance of all your ad campaigns.

How does it work?

The Ad Tag is a piece of HTML or JavaScript code that requests ad content of a certain size and type from a URL. The Ad Tag tells the browser or app how to display the ad from the URL provided.

For example, an Ad Tag can:

  • Show different creatives dependent on the parameters such as the user’s geographic location.  
  • Tell the browser to expand a creative when the user places the cursor over the banner.

Can I use Ad Tags on all my campaigns?

Of course! Managing multiple ad campaigns can be complex and time-consuming. Ad Tags allow advertisers to centralize the creative management on their ad server, thus giving them more control over their ad operations and making their campaign setup process much easier. However, to maintain quality standards and prevent ad fraud, Bucksense manually reviews all Ad Tags before they can go live.

Thats awesome! How do I set up and track Ad Tags with Bucksense?

Bucksense lets you use HTML/JavaScript, Iframe and MRAID Ad Tags for delivering standard and rich media ads for desktop, mobile web and App campaigns.

Tracking clicks for an ad campaign is vital for measuring performance and effectiveness. Although not mandatory, we strongly recommend that you track clicks on the Bucksense console, even if you are using your own 3rd party tracking system or Ad Tags. To set up Bucksense tracking, simply insert the provided Bucksense click tracking and cache busting macros in the code. These parameters need to be added to let our system know if your campaigns are being served correctly and performing. Learn more on our wiki page!

Happy Tagging!

 

Refine your RTB Strategy with Micro Bidding

 


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What is Micro Bidding?

I am glad you asked! Micro Bidding is a time saving feature for those who want to optimize their campaigns and real time bids (RTB) down to the nitty gritty!

Instead of cloning/creating separate campaigns to segregate spend, you can set different bids – within the SAME campaign – for FIVE variables and combinations thereof:

  • Ad Exchange
  • Placement ID
  • OS (Windows, iOS, Android)
  • Device Maker (e.g. Samsung, Apple, Google, Motorola)
  • Device Model (e.g. Galaxy, iPhone 6)

How does it work?

Great question! Bucksense advanced reporting gives you precise information on what variables are performing the best in your campaign. With this information, you can set precise Micro Bidding rules to refine your bids to the combinations of variables that work best for you. Lets use an example to see Micro Bidding in action.

Let’s say you are running a multi-device/OS mobile campaign and know that you can get better CPMs with certain combinations of exchanges/placements/devices. Within this campaign you can leverage this knowledge and optimize your bids by setting up different Micro Bidding rules such as:

Micro Bidding Rule 1: Fixed CPM for inventory on Mopub (Exchange), Android (OS), Samsung (Device Make) and Ace3 (Device Model)..

Micro Bidding Rule 2: Fixed CMP for traffic on CBSnews.com (placement), iOS (OS) and iPhone7 (Device Model).

Thats awesome! How do I set up Micro Bidding rules?

I’ve saved the best part for last! Not only does Micro Bidding save your time by letting you set different bids within the same campaign, it also saves you time by setting rules up directly from your performance reports. This means that you can optimize as soon as the information becomes available to you and with just the click of a button. Rules can also be set up, accessed and reviewed from the Campaigns tab of the platform.

To learn more about how to set up Micro Bidding rules check out our wiki page.

Happy Bidding!

Meet the Bucksense Team at Mobile World Congress 2017

 


From February 27th to March 2nd, Bucksense will be in Barcelona for the mobile industry’s largest gathering, Mobile World Congress. We’ll have our Programmatic team of experts on hand to walk you through a demo of our platform and to answer any questions about our Saas or Expert services, micro bidding, in-stream and in-banner video creatives, automatic optimization, brand safety and campaign analysis.

Be sure to take advantage of our exclusive promotion for Mobile World Congress. We’re offering $1,000.00 on free media (display, native and video) after the first $5,000 you spend on the Bucksense platform.

If you’d like to take a deeper dive into how Bucksense can improve your ROI, schedule a time to meet with one of our team members during the conference.

BOOK A TIME

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Link up on LinkedIn with our team:

See you soon!

Smartlinks Now Available on Bucksense

 


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Bucksense is proud to announce the latest time-saving tool, SmartLink.

A SmartLink is a single URL that dynamically redirects users to the optimal place based on predefined targeting rules that include Operating System, Offer Category (the nature of the Offer i.e. Entertainment, Games, Restricted, etc.), Country and Connection Type (Wi-fi and/or specific mobile carrier). You can then track each link’s performance by source of traffic, user device information, and referral metrics in real time.

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Lowdown Series: Ad Fraud – Bots

 


Bucksense Ad Fraud Bots Header

Lowdown Series: Ad Fraud – Bots

Your ads are getting lots of impressions, but no conversions. Could it be a bot is clicking on your ad rather than an actual human?

Beware, bots are everywhere! And they may be ripping your ad dollars off right now.

With the fast-paced rise of programmatic advertising and all the benefits it brings to advertisers, also comes a tidal wave of bot fraud. That’s right, non-human traffic consuming your display and video ads.

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Lowdown Series: Ad Fraud

 


Bucksense Ad Fraud Overview

Lowdown Series: Ad Fraud 

Ad fraud is a blanket term for any and all shady online advertising practices intending to rip advertisers off including, bot traffic, ad viewability, ad stacking, pixel stuffing, ghost sites, etc. IAB considers ad fraud the 3rd biggest issue in digital advertising and it’s estimated advertisers waste over $6 billion a year in fraudulent advertising spend.

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Bucksense Advertising Guidelines

 


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Bucksense Advertising Guidelines

The spirit of the law

  1. No nudes
  2. No dupes
  3. No bull
  4. Ad specifications (sizes, formats)

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Programmatic Advertising Predictions and Trends for 2016

 

 


Bucksense Programmatic Predictions 2016

Programmatic Advertising Predictions and Trends for 2016

It’s safe to say that the word “Programmatic” became more mainstream in 2015. Forbes predicts it will become the “new norm” in 2016 and eMarketer predicts it’s the year automated buying and selling of digital ads is going to double from $10 billion in 2015 to $20 billion and 2017 is projected to be more than $32 billion! Adding to those numbers, programmatic advertising spending is growing 20% year after year.

So, what more is on the horizon for Programmatic in 2016? We scoured the internet to find some trends and predictions, plus a few of our own. Cross-device, viewability and dynamic creatives seem to be a consistent theme.

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