What is Micro Bidding?
I am glad you asked! Micro Bidding is a time saving feature for those who want to optimize their campaigns and real time bids (RTB) down to the nitty gritty!
Instead of cloning/creating separate campaigns to segregate spend, you can set different bids – within the SAME campaign – for FIVE variables and combinations thereof:
- Ad Exchange
- Placement ID
- OS (Windows, iOS, Android)
- Device Maker (e.g. Samsung, Apple, Google, Motorola)
- Device Model (e.g. Galaxy, iPhone 6)
How does it work?
Great question! Bucksense advanced reporting gives you precise information on what variables are performing the best in your campaign. With this information, you can set precise Micro Bidding rules to refine your bids to the combinations of variables that work best for you. Lets use an example to see Micro Bidding in action.
Let’s say you are running a multi-device/OS mobile campaign and know that you can get better CPMs with certain combinations of exchanges/placements/devices. Within this campaign you can leverage this knowledge and optimize your bids by setting up different Micro Bidding rules such as:
Micro Bidding Rule 1: Fixed CPM for inventory on Mopub (Exchange), Android (OS), Samsung (Device Make) and Ace3 (Device Model)..
Micro Bidding Rule 2: Fixed CMP for traffic on CBSnews.com (placement), iOS (OS) and iPhone7 (Device Model).
Thats awesome! How do I set up Micro Bidding rules?
I’ve saved the best part for last! Not only does Micro Bidding save your time by letting you set different bids within the same campaign, it also saves you time by setting rules up directly from your performance reports. This means that you can optimize as soon as the information becomes available to you and with just the click of a button. Rules can also be set up, accessed and reviewed from the Campaigns tab of the platform.
To learn more about how to set up Micro Bidding rules check out our wiki page.
From February 27th to March 2nd, Bucksense will be in Barcelona for the mobile industry’s largest gathering, Mobile World Congress. We’ll have our Programmatic team of experts on hand to walk you through a demo of our platform and to answer any questions about our Saas or Expert services, micro bidding, in-stream and in-banner video creatives, automatic optimization, brand safety and campaign analysis.
Be sure to take advantage of our exclusive promotion for Mobile World Congress. We’re offering $1,000.00 on free media (display, native and video) after the first $5,000 you spend on the Bucksense platform.
If you’d like to take a deeper dive into how Bucksense can improve your ROI, schedule a time to meet with one of our team members during the conference.
BOOK A TIME
Link up on LinkedIn with our team:
See you soon!
Bucksense is proud to announce the latest time-saving tool, SmartLink.
A SmartLink is a single URL that dynamically redirects users to the optimal place based on predefined targeting rules that include Operating System, Offer Category (the nature of the Offer i.e. Entertainment, Games, Restricted, etc.), Country and Connection Type (Wi-fi and/or specific mobile carrier). You can then track each link’s performance by source of traffic, user device information, and referral metrics in real time.
Lowdown Series: Ad Fraud – Bots
Your ads are getting lots of impressions, but no conversions. Could it be a bot is clicking on your ad rather than an actual human?
Beware, bots are everywhere! And they may be ripping your ad dollars off right now.
With the fast-paced rise of programmatic advertising and all the benefits it brings to advertisers, also comes a tidal wave of bot fraud. That’s right, non-human traffic consuming your display and video ads.
Lowdown Series: Ad Fraud
Ad fraud is a blanket term for any and all shady online advertising practices intending to rip advertisers off including, bot traffic, ad viewability, ad stacking, pixel stuffing, ghost sites, etc. IAB considers ad fraud the 3rd biggest issue in digital advertising and it’s estimated advertisers waste over $6 billion a year in fraudulent advertising spend.
Bucksense Advertising Guidelines
The spirit of the law
- No nudes
- No dupes
- No bull
- Ad specifications (sizes, formats)
Programmatic Advertising Predictions and Trends for 2016
It’s safe to say that the word “Programmatic” became more mainstream in 2015. Forbes predicts it will become the “new norm” in 2016 and eMarketer predicts it’s the year automated buying and selling of digital ads is going to double from $10 billion in 2015 to $20 billion and 2017 is projected to be more than $32 billion! Adding to those numbers, programmatic advertising spending is growing 20% year after year.
So, what more is on the horizon for Programmatic in 2016? We scoured the internet to find some trends and predictions, plus a few of our own. Cross-device, viewability and dynamic creatives seem to be a consistent theme.
Your Pocket Guide:
50 mobile advertising terms you need to know in 2016 (Part 2)
A few weeks ago, we posted Part 1 containing 25 terms to learn and get to know. Ready for the quiz?
Without further adieu, welcome to Part 2 with the remaining 25 words, plus the downloadable Pocket Guide to print, to save to your desktop, mobile device, whatever makes life easier for you.
Click here to download the Bucksense Mobile Ad Words Pocket Guide. Enjoy!
Your Pocket Guide:
50 mobile advertising words you need to know in 2016 (Part 1)
If you are new to the mobile advertising scene, or do some dabbling here and there, it’s tough wrapping your head around all the technical terminology like “attribution”, “programmatic, “interstitial” and endless abbreviations like CPA, CPC, DSP, SSP, API – it’s enough to make your head spin!
We feel it, we know it, we were all once beginners and dabblers learning the ropes on our own. Which is the reason we were inspired to come up with the 50 mobile advertising words you need to know in 2016 – to make it easy on you. Well, at least in learning the terminology.
What was once…run by humans is now run by machines.
Simply put, “programmatic” means automated. Programmatic Advertising technology has revolutionized the online advertising world by automating the buying of online ads in real time, making it more efficient, cheaper and quicker. No more human ad buyers, negotiations, manual insertion orders, RFP’s, mistakes.
The Programmatic Ecosystem
Programmatic ad buying is the purchase of ad impressions on web or mobile using bidding technology either by buying it directly or bidding for the space. Programmatic Direct and Programmatic RTB fall under the Programmatic ad buying umbrella.