From Bucksense Features

Bucksense and Lotame Partner to Provide Self-Serve Audience Segments for All Ad Buyers

 


Bucksense, the programmatic platform for agile marketers, today announced a strategic partnership with Lotame, the leading independent data management platform (DMP) and most comprehensive data exchange. Through the partnership, advertisers can access Lotame’s global, third-party data and audience segments directly on the Bucksense console to create targeted display, native, and video campaigns around the world. The partnership covers the United States, Canada, Asia-Pacific, Europe and Latin America.

“Incorporating Lotame’s audience segments into our platform will result in more targeted and better performing campaigns,” said Cristian Carnevale, CEO of Bucksense. “For this partnership — and because we are largely a self-serve platform —we put additional effort on integrating a smooth data selection process into our existing agile campaign creation interface. Our focus on user workflow is something that we know our growing base of more than 300 agency and advertiser clients truly appreciate.”

Today more than ever, advertisers demand that their digital campaigns increase conversions while protecting their brand. At the same time, agencies strive for programmatic technologies that help them deliver those client requested KPIs within budget and under a seamless and efficient internal operation. By having access to the most reliable data and audience segments, provided by Lotame, within an acclaimed cutting edge DSP — such as Bucksense —advertisers and agencies can now more easily meet their goals under a single roof.

“We’re extremely excited to partner with Bucksense,” said Ryan Rolf, Vice President Data Sales at Lotame. “The sophistication of the Bucksense platform makes it an ideal fit for our rich taxonomy of audiences, allowing marketers to fine tune their media campaigns and better understand and reach their target audience at scale. It’s a perfect fit as we bring our recent work on data quality and audience creation to their brand and performance clientele.”

About Bucksense

Bucksense is the programmatic platform for agile marketers. Created by marketers, Bucksense’s platform has been praised for its straightforward usability, refined algorithm, and for integrating the advanced campaign tools that seasoned marketers actually need and use. Features include: Micro bidding, ad tags & macros, video ad viewability, KPI optimization for display, video and native campaigns, smart budget controls, access to thousands of audience segments worldwide, brand safety features and built-in fraud prevention features.

Part of Acotel Group SpA (ACO:IM), Bucksense was founded in 2012 and is currently used by more than 300 agencies worldwide. For more, visit www.bucksense.com

About Lotame

Lotame enables companies to use data to build stronger connections with their consumers. Lotame is proud to be the leading independent data management platform (DMP) and offer the most widely used, trusted and comprehensive data exchange in the industry. Committed to innovation, agility and — above all, customer success — the Lotame team aims to continuously find new and meaningful ways to help its clients harness the power of data to fuel more relevant and personalized experiences across screens and devices, online and off. Lotame is headquartered in New York City, with resources around the world, including Maryland, San Francisco, London, Singapore, Mumbai and Sydney. For more information, visit www.lotame.com.

Meet Bucksense at Programmatic Pioneers Summit 2017

 


From May 17th to 18th, Bucksense will be in London for one of Europe’s largest Programmatic gatherings, Programmatic Pioneers Summit.  

2017 has already been an exciting year for Bucksense and we can’t wait to meet up and discuss some of our newest platform features such as in banner and in stream video creatives, micro bidding and data audiences.

We look forward to connecting and seeing how we can exceed your programmatic marketing needs!

Link up on LinkedIn with our team:

See you soon!

Optimize your RTB Campaigns with Ad Tags

 


Tell me more!

Gladly. But first we need to talk about ad servers. Ads can be served via Bucksense in two different ways:

  1. Advertisers can upload their ads to the Bucksense platform and Bucksense will serve it.
  2. Advertisers can serve ads using their own ad server.

Cool! But what is an Ad Server?

An ad server is a platform that stores ad information, delivers the ads to the relevant websites and tracks the clicks and performance of ads. Additionally, an ad server can display certain ads to certain users based on predefined criteria – This is where Ad Tags come in.

So, what exactly are Ad Tags?

Great Question! Simply put, Ad Tags are pieces of code, that when set up in an advertiser’s ad server, give the advertiser control over what creatives are shown to what users.

Oh Really?

Yes! With Ad Tags you can dynamically select creatives based on targeting criteria before the click, resulting in:

  • Better Creative Control: Update, change and test creatives from your own ad server, as you see fit.
  • Better Optimization Control: Determine which user sees what creative and on which placement.
  • Better Data Control: Use your own reporting to gain insights on the performance of all your ad campaigns.

How does it work?

The Ad Tag is a piece of HTML or JavaScript code that requests ad content of a certain size and type from a URL. The Ad Tag tells the browser or app how to display the ad from the URL provided.

For example, an Ad Tag can:

  • Show different creatives dependent on the parameters such as the user’s geographic location.  
  • Tell the browser to expand a creative when the user places the cursor over the banner.

Can I use Ad Tags on all my campaigns?

Of course! Managing multiple ad campaigns can be complex and time-consuming. Ad Tags allow advertisers to centralize the creative management on their ad server, thus giving them more control over their ad operations and making their campaign setup process much easier. However, to maintain quality standards and prevent ad fraud, Bucksense manually reviews all Ad Tags before they can go live.

Thats awesome! How do I set up and track Ad Tags with Bucksense?

Bucksense lets you use HTML/JavaScript, Iframe and MRAID Ad Tags for delivering standard and rich media ads for desktop, mobile web and App campaigns.

Tracking clicks for an ad campaign is vital for measuring performance and effectiveness. Although not mandatory, we strongly recommend that you track clicks on the Bucksense console, even if you are using your own 3rd party tracking system or Ad Tags. To set up Bucksense tracking, simply insert the provided Bucksense click tracking and cache busting macros in the code. These parameters need to be added to let our system know if your campaigns are being served correctly and performing. Learn more on our wiki page!

Happy Tagging!

 

Bucksense Returns from Mobile World Congress 2017

 


The Bucksense team is back safely after a great Mobile World Congress in Barcelona! We loved this year’s theme, ‘Mobile is the force behind every emerging innovation’, and we couldn’t agree more!

We ourselves were proud to showcase our own innovations in the world of RTB media buying, including Micro Bidding, In-Stream and In-Banner Video Creatives, Automatic Optimization, Brand Safety and KPI Optimization, to name but a few.

Thank you to all who stopped by our booth to personally meet with us. We will be in touch with each of you soon.

See you next year at Mobile World Congress 2018!

Not a client yet? Sign up today!

 

Smartlinks Now Available on Bucksense

 


FeatureZoomIn-Smartlink

Bucksense is proud to announce the latest time-saving tool, SmartLink.

A SmartLink is a single URL that dynamically redirects users to the optimal place based on predefined targeting rules that include Operating System, Offer Category (the nature of the Offer i.e. Entertainment, Games, Restricted, etc.), Country and Connection Type (Wi-fi and/or specific mobile carrier). You can then track each link’s performance by source of traffic, user device information, and referral metrics in real time.

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