From Bucksense Features

Turbocharge Your Ad Campaigns with Geo-Targeting

 

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Need to enhance your campaign’s performance, and so deliver way more personalized ads to users? Geo-Targeting is the solution!

Thanks to Geo-Targeting, we are able to acquire an in-depth understanding of consumer intent to purchase and act. This technique allows you to display different ad formats, so you can deploy diversified techniques to build a connection with your audience.

How does Geo-Targeting work? 

Geo-Targeting is an excellent tool to give brands the chance to target audiences across multiple devices and touchpoints, by linking a mobile device that Geo location data identified to the digital persona of other devices (e.g. desktop, smartphone, tablet, or connected TV). This is done by mapping the Advertiser ID to other devices using a device graph.

The last piece of the puzzle is attribution, which gives you the power to prove a campaign has influenced or changed the customer behaviour. Combining location insights with complementary data points demonstrates both intention and actual behaviours as consumers move between real world businesses.

Benefits of using Geo-Targeting 

There are several advantages in using Geo-Targeting:

  • By customizing ads to users based on their location, you are much more likely to show them something relevant and therefore much less likely to be blocked or ignored.
  • Since location data is served in real time, there is an opportunity for brands to target people at certain times.
  • A better ad targeting saves you time and money by not serving your ads to users who literally could not care less about it.

Running geo-targeted campaigns in Bucksense is a piece of cake: all you need to do is creating Geo Lists and associate them to your campaigns. Moreover, Geo Lists allow you to blacklist all Geo locations that are not relevant to your audience.

What are the misconceptions?

Although Geo-Targeting is getting popular among advertisers, there are still a few misconceptions revolving around it.

Fraudulent activity is not the only cause of inaccurate location data: it can depend on technical limitations or errors in the app Software Development Kit. In addition to it, some publishers and SSPs shorten lat/longs making them useless for accurate geolocation services. Lastly, the way the app is sourcing location data might be a possible cause.

As apps evolve by looking to increase inventory yield by adding location data to their inventory, it is getting harder and harder to identify new causes/types of inaccurate location data.

If you are curious to know how to run geo targeted campaigns in Bucksense, please take a look at our wikipage.

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Sit Back, Relax and Enjoy Our Console Training Video

 

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Hunger for a new Console Training Video? 📹 Here it is!

The Bucksense team has been working harder than ever to turbo charge your customer experience, so that you are always at the forefront of this ever changing programmatic world of ours!

We perfectly know how it feels to be in your shoes: no time for a phone training, plenty of questions popping up in your mind and an urgent need to set up your first campaign. So let’s save time! This tutorial will give you a quick training of all the steps you need to follow to start your first campaign, before diving deeper into it thanks to our howto page.

As you know, creating a campaign on Bucksense’s ad platform is a piece of cake. Besides, we are connected to several major ad exchanges for mobile and desktop, with hyper-targeting features that enable you to reach the right audience for your campaign! The best part? We are free of minimums and commitments!

Willing to turn pro in programmatic advertising? So sit back 💺, relax 😎 and enjoy our console training video ⤵️

https://howto.bucksense.com/bucksense-console-training/

 

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Bucksense Update: Get to Know the Latest Version of our Platform

 

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Craving for something new? Here it is!

Several new features have been just rolled out to improve and update the Bucksense console:

NEW OFFER SETTINGS

A way more dynamic offer section has just landed in our console! Bucksense allows marketers to set up and track mobile and desktop campaigns. Defining the type of offer (web, mobile web or web responsive) not only helps you to classify it, but also determines the specific campaign settings that are directly tied to the offer type you have chosen.

Thanks to the brand-new settings, you are allowed to check all the Campaigns connected to it, and quickly edit your preferences.

And that’s not all! Take control over your offers by setting a cap (daily or total) for Impressions, Clicks and Budget, and by specifying the Time Zone, start date and end date.

Willing to make use of the new offer settings like a pro? So take a look at our wikipage.

NEW REAL TIME REPORTS MENU AND FEATURES

Real Time Reports Menu has a fresh new look, and it has been split up into 4 different categories: Analyze Campaigns, User Insight, Inventory Insight and Scale and Optimize.  Each of them will provide you with extremely useful data, which will help you to optimize your campaigns basing on the best performing variables and channels.

Want to get a more in-depth explanation? So take a look here

What’s new in the report does not end there!

You will now able to edit the Offer and Campaign settings directly from the report. All you have to do is select “Offer” or “Campaign” as type of report, and you will get a detailed overview which displays the settings you have previously entered.

For more information, read here

Helping you to blow past your programmatic goals is all that matters!

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Target Your Ad Campaigns with Our Creative Attributes

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After releasing the new Navigation Menu, Bucksense is back with a fresh innovation.

Creative Attributes allow you to add specific targeting details to individual creatives. This flexibility allows you to overwrite the general targeting details set at the campaign/offer level.

How does it work? 

 

For each creative you upload to the Bucksense console, you can set the following targeting exceptions:

1. Language  

By setting 2 different languages to 2 banners that are uploaded to a campaign targeted to a specific country, you ensure that users in that country will see the banner in the language of the browser they will be using.

2. Click Url  

You create a campaign with 3 banners (A,B,C). At the campaign level you add a Click Url, while for banner A you add another Click Url. In this case, users clicking on banner A will be redirected to that specific Click Url, whereas users who click on banners B and C will be redirected to the Click Url which has been set at the campaign level.

3. Impression Tracking Url  

You set up your campaign with 3 banners (X,Y,Z) and an Impression Tracking Url. However, you add a different Impression Tracking Url attribute for banner Z. Every time X or Y is served, you will be notified on the first Impression Tracking Url, whereas for Z, you will be notified on the other one.

In the console you will also have the option to add some or all Creative Attributes depending on the type.

Finally, the console easily allows you to check the attributes you have set for your creatives.

Find out how to set up Creative Attributes HERE.

Giving you greater targeting control within your campaigns is all that matters.

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Discover the New Navigation Menu. Coming Soon to Bucksense Console!

 

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Curious to see how hard we work to improve and simplify the user experience of the console for our customers?

So here we are with a brand-new Navigation Menu! 

The new menu will allow advertisers to effectively navigate the console sections, easily and intuitively switching between functionalities, from uploading creatives to creating campaigns, to consulting reports.

How does the new menu look?

 

Six tabs form part of Bucksense new menu, and they are ordered in line with the steps necessary to run a successful campaign: add creatives, launch campaigns, create audiences and check reports.

By accessing the console, you will see the following Tabs:

  1. Creatives: under this tab you can access and manage all your campaigns media creatives (Banner, Native, Video, Ad Tags and Responsive Ads).
  2. Offer/Campaigns: this tab allows you add new campaigns and manage your existing ones (e.g. check the campaign list status, type, features and activate, clone or remove campaigns).
  3. Data: under this tab you will find everything you need for to set up and manage your audiences.
  4. Reports: this tab contains all the sections related to the console reports (Real Time Reports, Scheduled Reports, Data Audiences Reports, Responsive Ads Insights), crucial for monitoring the performance of your campaigns, audiences and creatives.
  5. Prospecting: by clicking the Prospecting Tab you can access the Bucksense Media Planner and so view potential impressions and traffic data. This data can be used to optimize your campaigns and reach your targets.
  6. Admin: this tab easily allows you Add Funds and check the Billing History, review the Account Settings, manage the advertisers (Advertiser Management) or the Users of your company.

For full details on how the new navigation menu will function, just click here below and surprise yourself with the new features of Bucksense console:

https://howto.bucksense.com/new-navigation-menu-coming-soon-in-bucksense-console/

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Bucksense and Lotame Partner to Provide Self-Serve Audience Segments for All Ad Buyers

 

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Bucksense, the programmatic platform for agile marketers, today announced a strategic partnership with Lotame, the leading independent data management platform (DMP) and most comprehensive data exchange. Through the partnership, advertisers can access Lotame’s global, third-party data and audience segments directly on the Bucksense console to create targeted display, native, and video campaigns around the world. The partnership covers the United States, Canada, Asia-Pacific, Europe and Latin America.

“Incorporating Lotame’s audience segments into our platform will result in more targeted and better performing campaigns,” said Cristian Carnevale, CEO of Bucksense. “For this partnership — and because we are largely a self-serve platform —we put additional effort on integrating a smooth data selection process into our existing agile campaign creation interface. Our focus on user workflow is something that we know our growing base of more than 300 agency and advertiser clients truly appreciate.”

Today more than ever, advertisers demand that their digital campaigns increase conversions while protecting their brand. At the same time, agencies strive for programmatic technologies that help them deliver those client requested KPIs within budget and under a seamless and efficient internal operation. By having access to the most reliable data and audience segments, provided by Lotame, within an acclaimed cutting edge DSP — such as Bucksense —advertisers and agencies can now more easily meet their goals under a single roof.

“We’re extremely excited to partner with Bucksense,” said Ryan Rolf, Vice President Data Sales at Lotame. “The sophistication of the Bucksense platform makes it an ideal fit for our rich taxonomy of audiences, allowing marketers to fine tune their media campaigns and better understand and reach their target audience at scale. It’s a perfect fit as we bring our recent work on data quality and audience creation to their brand and performance clientele.”

About Bucksense

Bucksense is the programmatic platform for agile marketers. Created by marketers, Bucksense’s platform has been praised for its straightforward usability, refined algorithm, and for integrating the advanced campaign tools that seasoned marketers actually need and use. Features include: Micro bidding, ad tags & macros, video ad viewability, KPI optimization for display, video and native campaigns, smart budget controls, access to thousands of audience segments worldwide, brand safety features and built-in fraud prevention features.

Part of Acotel Group SpA (ACO:IM), Bucksense was founded in 2012 and is currently used by more than 300 agencies worldwide. For more, visit www.bucksense.com

About Lotame

Lotame enables companies to use data to build stronger connections with their consumers. Lotame is proud to be the leading independent data management platform (DMP) and offer the most widely used, trusted and comprehensive data exchange in the industry. Committed to innovation, agility and — above all, customer success — the Lotame team aims to continuously find new and meaningful ways to help its clients harness the power of data to fuel more relevant and personalized experiences across screens and devices, online and off. Lotame is headquartered in New York City, with resources around the world, including Maryland, San Francisco, London, Singapore, Mumbai and Sydney. For more information, visit www.lotame.com.

Meet Bucksense at Programmatic Pioneers Summit 2017

 

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From May 17th to 18th, Bucksense will be in London for one of Europe’s largest Programmatic gatherings, Programmatic Pioneers Summit.  

2017 has already been an exciting year for Bucksense and we can’t wait to meet up and discuss some of our newest platform features such as in banner and in stream video creatives, micro bidding and data audiences.

We look forward to connecting and seeing how we can exceed your programmatic marketing needs!

Link up on LinkedIn with our team:

See you soon!

Optimize your RTB Campaigns with Ad Tags

 

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Tell me more!

Gladly. But first we need to talk about ad servers. Ads can be served via Bucksense in two different ways:

  1. Advertisers can upload their ads to the Bucksense platform and Bucksense will serve it.
  2. Advertisers can serve ads using their own ad server.

Cool! But what is an Ad Server?

An ad server is a platform that stores ad information, delivers the ads to the relevant websites and tracks the clicks and performance of ads. Additionally, an ad server can display certain ads to certain users based on predefined criteria – This is where Ad Tags come in.

So, what exactly are Ad Tags?

Great Question! Simply put, Ad Tags are pieces of code, that when set up in an advertiser’s ad server, give the advertiser control over what creatives are shown to what users.

Oh Really?

Yes! With Ad Tags you can dynamically select creatives based on targeting criteria before the click, resulting in:

  • Better Creative Control: Update, change and test creatives from your own ad server, as you see fit.
  • Better Optimization Control: Determine which user sees what creative and on which placement.
  • Better Data Control: Use your own reporting to gain insights on the performance of all your ad campaigns.

How does it work?

The Ad Tag is a piece of HTML or JavaScript code that requests ad content of a certain size and type from a URL. The Ad Tag tells the browser or app how to display the ad from the URL provided.

For example, an Ad Tag can:

  • Show different creatives dependent on the parameters such as the user’s geographic location.  
  • Tell the browser to expand a creative when the user places the cursor over the banner.

Can I use Ad Tags on all my campaigns?

Of course! Managing multiple ad campaigns can be complex and time-consuming. Ad Tags allow advertisers to centralize the creative management on their ad server, thus giving them more control over their ad operations and making their campaign setup process much easier. However, to maintain quality standards and prevent ad fraud, Bucksense manually reviews all Ad Tags before they can go live.

Thats awesome! How do I set up and track Ad Tags with Bucksense?

Bucksense lets you use HTML/JavaScript, Iframe and MRAID Ad Tags for delivering standard and rich media ads for desktop, mobile web and App campaigns.

Tracking clicks for an ad campaign is vital for measuring performance and effectiveness. Although not mandatory, we strongly recommend that you track clicks on the Bucksense console, even if you are using your own 3rd party tracking system or Ad Tags. To set up Bucksense tracking, simply insert the provided Bucksense click tracking and cache busting macros in the code. These parameters need to be added to let our system know if your campaigns are being served correctly and performing. Learn more on our wiki page!

Happy Tagging!

 

Bucksense Returns from Mobile World Congress 2017

 

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The Bucksense team is back safely after a great Mobile World Congress in Barcelona! We loved this year’s theme, ‘Mobile is the force behind every emerging innovation’, and we couldn’t agree more!

We ourselves were proud to showcase our own innovations in the world of RTB media buying, including Micro Bidding, In-Stream and In-Banner Video Creatives, Automatic Optimization, Brand Safety and KPI Optimization, to name but a few.

Thank you to all who stopped by our booth to personally meet with us. We will be in touch with each of you soon.

See you next year at Mobile World Congress 2018!

Not a client yet? Sign up today!

 

Smartlinks Now Available on Bucksense

 

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FeatureZoomIn-Smartlink

Bucksense is proud to announce the latest time-saving tool, SmartLink.

A SmartLink is a single URL that dynamically redirects users to the optimal place based on predefined targeting rules that include Operating System, Offer Category (the nature of the Offer i.e. Entertainment, Games, Restricted, etc.), Country and Connection Type (Wi-fi and/or specific mobile carrier). You can then track each link’s performance by source of traffic, user device information, and referral metrics in real time.

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