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Directopub enables publishers to:
It enables publishers to sell ad space directly to ALL advertisers Directopub simplifies the publisher advertising process by enabling them to partner directly with unlimited advertisers, of any size budget and in any geographic location.
Publishers have full control and transparency, selling at rate card and cutting out the ad networks and their associated ad tech fees/revenue shares.find out more
An interface and a service
Directopub provides publishers with a branded, campaign management interface for advertisers to run self-serve direct campaigns without any minimum spends. The interface features are fully customized to the expertise levels of advertisers, so even those with little to no experience can build creatives and set up campaigns.
For managed campaigns, the interface streamlines the workflow of the in-house sales teams, optimizing the entire process and making it more time efficient.
Directopub takes care of the implementation and a number of value added services, such as auditing of creatives and billing.find out more
The benefits of direct sales & the volume of programmatic
To serve ALL advertisers
Directly, on a Self-Serve basis, minus the Ad Tech Fees
Selling direct streamlines internal processes and provides more transparency of processes and advertisers.
No need for partnerships or revenue share agreements with ad tech companies.
Publisher set rate card prices guaranty higher eCPMs than those achieved via programmatic.
Directopub was developed and is owned by Bucksense Inc, the programmatic platform for agile marketers looking to bring brand building in house. Part of Acotel Group SpA (ACO:IM), Bucksense was founded in 2012 and is currently the programmatic platform of choice for 350+ agencies worldwide.
For more, visit www.directopub.com