Tagged programmatic video

The Interactive Frontier of Digital Video Advertising

 


Digital video advertising revenue is moving at a rapid pace. According to IAB, nearly 60% of marketer’s digital advertising budgets are allocated to digital video, up 61% year over year and accounting for $4.2 billion of video ad spend.

Besides, it was revealed that video advertising revenue hit $7 billion in the first half of 2018, up 35% from the first half of 2017. The money being poured into programmatic video is expected to grow by 40%, reaching an unprecedented $9 billion for the channel.

Running Video Campaigns on Bucksense 

Bucksense prides itself for being always at the forefront of innovation. We are connected to several major ad exchanges (Mopub, Millenial, Telaria, Pulsepoint, Bidswitch, Smaato, Spotxchange, etc.), and allow you to place your video ads on multiple channels, such as smartphone, desktop, tablet, feature phone, smart TV.

Bucksense in-banner and in-stream videos expand the creative capabilities of standard banners to help marketers blow past their branding goals and performance KPIs.

Here are some thought-provoking data:

Types of Video Formats

At Bucksense, you can engage your audience by running both Out-Stream (In-Banner) and In-Stream (Pre, mid & post roll) video ads directly from the Bucksense console.

  • In-banner video ads are a form of out-stream. They are banners with videos embedded in them and are available on a wide range of placements.
  • In-stream video ads are within the video player itself and are injected into the stream that is being sent to the user’s video player. They can run before (pre-roll), during (mid-roll) or after (post-roll) a video.
  • Rewarded video ads are unskippable, short video ads which give users rewards (in-app currency, premium content, gifts, game coins, etc) upon video completion. They are very effective at giving advertisers higher visibility levels, without being intrusive or damaging the user experience.

Video ad format can be identified as the point of growth for advertisers, publishers and mobile marketers. Storytelling capabilities and dynamic elements of this format allow for a more compelling ad experience that leads to higher engagement rates.

Explore new highly-interactive frontiers with Bucksense. For more info, click here.

Willing to set up a video campaign and blow past your programmatic goals? So sign up today!

 

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