From Bucksense News

Top 6 Ad Tech Predictions for 2019


Hey Guys & Gals!!

Are you ready to kick start the New Year at the fullest? Here are Bucksense’s top 6 predictions for 2019.

1. Unobtrusive Advertising Experiences 

Bucksense noticed that advertisers are now looking for ad formats and marketing strategies that provide a more personalized feel for customers. They seem to be more focused on protecting brands by taking more control over the placement of their ads and delivering a relevant and quality experience for their customers.

Advertisers will opt for focusing more on harnessing their data to provide meaningful insights that can help them blow past their ad campaign goals. Besides, they will start benefiting from creating detailed audiences, derived from real customer interactions and interests, and focusing on speaking to these audiences directly.

From now on advertisers will expect to benefit from ad formats that let customers navigate through different products and focus on what is really relevant to them. The end result will be a better user experience which will lead to increased CTR, LTV, and ROI for our advertisers.

2. Smart TV and Connected Devices

Programmatic ads will gain more control over the inventory that today is sold via traditional channels. We definitely need to unlock the great potential of Smart TV and Connected Devices that will lead to plenty of innovative formats. TV, radio, podcasts and voice controlled devices are the next frontier of programmatic advertising.

3. User  Data Privacy

What data type advertisers are collecting, how they are using it, and how safe and protected this information is seem to frighten users. To ensure we can all get a level playing field and do things in a consistent and compliant way, it is the responsibility of everyone in the digital advertising ecosystem to reassure customers that we take data privacy extremely seriously and its purpose for us as DSPs, SSPs, ad networks, and advertisers is to provide more tailored, personalized, and relevant advertising experiences for our customers.

4. Advertisers’ Right to Take Full Control Over Its Own Data

In 2019 advertisers will start demanding more ownership of their own data when running campaigns. 

Keeping this data to themselves is of paramount importance to become a digital-first brand. Due to the volumes of data involved, there are numerous third parties embedded in the process of data collation, aggregation, and syndication. These are effectively ‘middlemen’ who attach their tags to the advertisements and related content, then provide the segmented data they gather to the brands running the campaign.

5. In-house Advertising 

‘In-house’ will be the next frontier of exploration. We assume that several key players in the ad tech industry will take their ads activities in-house. In addition to the already clear path of advertisers taking their media buying internally with their team, we also expect to see more publishers to get the power to sell their own inventory directly.

6. New Types of  Fraud

In 2019 we expect to see new types of fraud taking place.  We believe that a huge untapped section of these practices is hidden inside Video ads. High CPMs of these media allow frauds to generate bigger profits with fewer impressions, and so be under the radar. Ads.txt were meant to put a stop to fraud and so prevent unauthorized inventory sales. However, the dark side of the ad tech industry has already found workarounds, as SSPs and DSPs have not 100% embraced this standard.

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Our 2018 Wrapped


2019 is finally here! ✨

We want to extend a massive thank you to all our friends and customers for your part in this mind-blowing year. May the New Year bring fresh hopes and bright beginnings!

2018 brought many drastic changes to the digital ecosystem. Here are a few highlights of our special year. 

Responsive Ad Formats

Bucksense’s advertisers have seen their customer interaction rates soar with Responsive Ads as users navigate throughout the ad, selecting the information that matters most to them and essentially creating their own unique user stories.

 Read more

Connected TV

Bucksense enables advertisers to elegantly communicate with their targeted audiences on multiple Connected TV channels.
Users can be reached on all popular devices, including Google Chromecast, Amazon Fire TV Stick, Sony Play Station etc.
Bucksense is connected to the main digital platforms such as FilmRise, SlingTV, Chive TV, XUMO, Discovery GO, FOX Sports, Popcornflix and many others!

 Read more

Measuring Digital Success Beyond the Click

Instead of simple retargeting campaigns that can frustrate customers and tarnish brands, Bucksense predicts that advertisers will start focusing more on harnessing their data to provide meaningful insights that can help them achieve their campaign goals.

 Read more

Fresh from Bucksense: New Features and UI Design

Over the year, the Bucksense team has worked hard behind the scenes to provide you with a sensational customer experience. First-rate features and a fresh console training video were rolled out to improve and update the Bucksense console, and so help you get the most out of advertising campaign.

 Watch now

GDPR

The General Data Protection Regulation represents a big step forward in protecting the fundamental right to privacy for every EU resident. Bucksense cares about our users’s privacy and is committed to disclosing our data practices.

 GDPR Compliant

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Bucksense Returns from DMEXCO 2018

 


The curtain falls on DMEXCO 2018!

We had a whale of time in Cologne, meeting our clients and dearest partners, and sharing our vision on the ad tech world. The motto this year was Take C.A.R.E. standing for CuriosityActionResponsibility and Experience. The aim was to arouse curiosity, raise awareness for change and appeal for industry responsibility given the current consumer uncertainty.

We had truly appreciated the key themes revolving around DMEXCO 2018: voice tech, GDPR and machine learning dominated the German event this year.

DMEXCO, which gathers more than 40,000 people every year, represents the meeting point for brands, marketers and agencies, as well as digital businesses and tech pioneers, who intend to keep on struggling to help the industry build new technological standards, insisting upon shared goals and bringing their technology to turn the digital marketing into a transparent world addressed to protect the consumers’ privacy.

However, it did feel different this year: forget about the ‘melting pot’ which usually characterizes the Europe’s biggest annual digital marketing conference, DMEXCO 2018 was more local than ever.

Another peculiarity was the distinct lack of brands and agencies. As ISBA’s director of media, Steve Chester, said, DMEXCO has not been seen as being directly relevant to brands in the past. However, as relationships with ad tech businesses keep on evolving, brands will seek to create direct relationship with ad tech suppliers, with the purpose to gain more transparency and control of their media supply chain.

And that’s all, dear marketers! We want to extend a massive thank you to all who stopped by to personally meet with us!

We are dying to see you next year at DMEXCO!

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Cristian Carnevale’s Interview on The Daily Net

 


Bucksense makes news!

Our CEO Cristian Carnevale has been recently interviewed by  a prestigious Italian magazine, The Daily Net. The topics touched upon include Responsive ads, Optimization rules, in-ad user interaction, transparency, and Bucksense’s new market frontiers.

Carnevale focuses on recently released Responsive ads, which base on user’s engagement. By getting the user involved, the advertiser is able to collect the most advanced audience insights.

Besides, the Bucksense CEO puts the stress on a new generation of creativity, which lets the user interact with the banner, choose the product, opt-out if he is not interested in that type of ad, etc. This aims to build a relationship of trust between the brand and the client.

Curious to know more about the way Bucksense conceives the programmatic media buying?

Read the all interview in Italian here below   

Intervista Bucksense_DailyNet_11giu18

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Programmatic Data Meets Responsive Ad Formats

 


At Barcelona Mobile Congress 2018, Bucksense will present a new exciting innovation: the programmatic responsive ad formats.

 

 

 

 

 

 

 

 

All within the one ad-unit, our ad formats enable users to take multiple paths (e.g. change topic, book appointment, opt-out…), that are fully customizable to your own business needs.

In particular, programmatic responsive ad formats foster an in-ad user interactions in the following ways:

  • let users decide when they want to see your ads
  • let users explore different topics
  • let users take actions without ever leaving the responsive ad format, cutting out the need for flow breaking redirects.

The combination of in-ad user interactions and our programmatic optimization algorithm, provides advertisers with more informative and accurate audience insight data.

Are you willing to reach a successful campaign? So join with us and pave the way for personalization!

If you want to know more about this topic, just click here:

https://www.bucksense.com/rich-media/

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Book a meeting with us at  #MWC2018!

See you at Hall 8.1, Stand J20!

Bucksense and Lotame Partner to Provide Self-Serve Audience Segments for All Ad Buyers

 


Bucksense, the programmatic platform for agile marketers, today announced a strategic partnership with Lotame, the leading independent data management platform (DMP) and most comprehensive data exchange. Through the partnership, advertisers can access Lotame’s global, third-party data and audience segments directly on the Bucksense console to create targeted display, native, and video campaigns around the world. The partnership covers the United States, Canada, Asia-Pacific, Europe and Latin America.

“Incorporating Lotame’s audience segments into our platform will result in more targeted and better performing campaigns,” said Cristian Carnevale, CEO of Bucksense. “For this partnership — and because we are largely a self-serve platform —we put additional effort on integrating a smooth data selection process into our existing agile campaign creation interface. Our focus on user workflow is something that we know our growing base of more than 300 agency and advertiser clients truly appreciate.”

Today more than ever, advertisers demand that their digital campaigns increase conversions while protecting their brand. At the same time, agencies strive for programmatic technologies that help them deliver those client requested KPIs within budget and under a seamless and efficient internal operation. By having access to the most reliable data and audience segments, provided by Lotame, within an acclaimed cutting edge DSP — such as Bucksense —advertisers and agencies can now more easily meet their goals under a single roof.

“We’re extremely excited to partner with Bucksense,” said Ryan Rolf, Vice President Data Sales at Lotame. “The sophistication of the Bucksense platform makes it an ideal fit for our rich taxonomy of audiences, allowing marketers to fine tune their media campaigns and better understand and reach their target audience at scale. It’s a perfect fit as we bring our recent work on data quality and audience creation to their brand and performance clientele.”

About Bucksense

Bucksense is the programmatic platform for agile marketers. Created by marketers, Bucksense’s platform has been praised for its straightforward usability, refined algorithm, and for integrating the advanced campaign tools that seasoned marketers actually need and use. Features include: Micro bidding, ad tags & macros, video ad viewability, KPI optimization for display, video and native campaigns, smart budget controls, access to thousands of audience segments worldwide, brand safety features and built-in fraud prevention features.

Part of Acotel Group SpA (ACO:IM), Bucksense was founded in 2012 and is currently used by more than 300 agencies worldwide. For more, visit www.bucksense.com

About Lotame

Lotame enables companies to use data to build stronger connections with their consumers. Lotame is proud to be the leading independent data management platform (DMP) and offer the most widely used, trusted and comprehensive data exchange in the industry. Committed to innovation, agility and — above all, customer success — the Lotame team aims to continuously find new and meaningful ways to help its clients harness the power of data to fuel more relevant and personalized experiences across screens and devices, online and off. Lotame is headquartered in New York City, with resources around the world, including Maryland, San Francisco, London, Singapore, Mumbai and Sydney. For more information, visit www.lotame.com.

Meet Bucksense at Programmatic Pioneers Summit 2017

 


From May 17th to 18th, Bucksense will be in London for one of Europe’s largest Programmatic gatherings, Programmatic Pioneers Summit.  

2017 has already been an exciting year for Bucksense and we can’t wait to meet up and discuss some of our newest platform features such as in banner and in stream video creatives, micro bidding and data audiences.

We look forward to connecting and seeing how we can exceed your programmatic marketing needs!

Link up on LinkedIn with our team:

See you soon!

Bucksense Returns from Mobile World Congress 2017

 


The Bucksense team is back safely after a great Mobile World Congress in Barcelona! We loved this year’s theme, ‘Mobile is the force behind every emerging innovation’, and we couldn’t agree more!

We ourselves were proud to showcase our own innovations in the world of RTB media buying, including Micro Bidding, In-Stream and In-Banner Video Creatives, Automatic Optimization, Brand Safety and KPI Optimization, to name but a few.

Thank you to all who stopped by our booth to personally meet with us. We will be in touch with each of you soon.

See you next year at Mobile World Congress 2018!

Not a client yet? Sign up today!

 

Bucksense Returns from a Successful DMEXCO Conference

 


 

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Bucksense Returns from a Successful DMEXCO Conference

The Bucksense team is back safely in NYC after a great DMEXCO conference. We heard there were more than 50,000 people in attendance and we can see why it’s become one of the largest and most important digital marketing conferences of the year!

We were proud to unveil the world’s first multimodal programmatic algorithm which offers 4 optimization modes designed to level between hitting performance targets sooner or give more flexibility on combinations that work towards a CPx to get more reach.

We also showcased the Optimization Reports which offers insight into how the Bucksense algorithm is learning and incorporating all the possible combinations in order to optimize campaigns.

Other new platform features highlighted during the show were in-banner video ads, ad tags and Smartlinks.

Thank you to all who stopped by our booth to personally meet with us, we’ll be in touch with each of you soon.

See you next year!

bucksense team DMEXCOBucksense attendees DMEXCODEMEXO Bucksense Booth

Meet Bucksense at DMEXCO September 14th and 15th

 


DMEXCO-bucksense

Meet Bucksense at DMEXCO September 14th and 15th

Bucksense will be at DMEXCO taking place September 14th and 15th 2016 in Cologne, Germany.

Stop by our booth in Hall 6, Stand A058. We’ll have our Programmatic team of experts on hand to walk you through a demo of our platform and to answer any questions about our Saas or Expert services, automatic optimization, brand safety, attribution and campaign analysis.

If you’d like to take a deeper dive into how Bucksense can improve your ROI, schedule a time to meet with one of our team members during the conference.

BOOK A TIME

Link up on LinkedIn with our team:

See you soon!