Integrating proven marketing expertise into its algorithm, the Bucksense platform has all the features that improve ROI.
Leverage 3rd party data so your ads are displayed on the sites that are relevant and timely to the user.
Native ads are integrated in a non-intrusive manner and so are more appealing to users. Access the largest native ad inventory in the market.
Create Lists of attributes to include (whitelist) or exclude (blacklist) on your campaigns in order to hyper target audiences who are the most likely to convert.
Bucksense’s custom targeting allows you to create and manage Lists so you can target audiences that you know are likely to convert.
Bucksenses’ proprietary algorithm is built on math and proven marketing expertise. It automatically optimizes and refines bids towards a campaign’s specific KPI’s (CPI, CPA, CPC, custom).
Optimize campaigns by choosing the strategy that identifies the best performing placements at the most cost effective price.
The Bucksense Optimization Algorithm is designed to evaluate and analyze the performance of multiple variables in order to reach the campaign performance goals.
Work more efficiently with a platform that is designed by marketers. Experience a structured and organized workflow that is customizable to fit your needs.
Protect your brand image by leveraging our page-level intelligence so that your ads are only shown on appropriate sites.
Along with traditional media units, target users with high quality and relevant video ads to increase engagement and brand awareness.
Bucksense reporting provides you with personalized, real time data to make better and faster decisions.
The Bucksense Open API and whitelabeling solution allows for the seamless integration and customization of specific platform features.
Use a single URL that dynamically redirects users to the optimal web/landing page or section within an app, based on predefined targeting rules.
Using Ad Tags, advertisers can use their own ad server. This can allow them to dynamically select creatives based on targeting criteria before the click.
Target specific ad exchanges to ensure the optimal supply traffic for your campaigns.
Set max bid CPMs and aggressiveness increment strategies to more effectively manage your budget and achieve your KPI.
Create App mobile audiences based on users behavior inside the App.
The Interactive Media Planner gives an overview of impressions and placements worldwide.
Automatic top-ups prevent temporary pauses in campaigns due to lack of funds.