The countdown is finally over! Team Bucksense has just landed in London for Programmatic Pioneers Summit 2018!
We are thrilled to announce that tomorrow our CEO Cristian Carnevale will mediate a panel discussion revolving around the “brand safety” hot topic.
Since programmatic fraud and malicious behaviour have significantly increased, Bucksense has adopted a cutting-edge in-house prevention system. Every day we test our tools against different types of ad fraud (e.g. ad stacking, malware traffic, quality spoofing, false impression enrichment) and they are turning out to be efficient. Every time we bid, serve the impression, track the click, and eventually follow the user to the conversion path, we are able to collect user data. Collecting all the user data on each point and connecting all the action points in one unique funnel is the base of this verification process. The data is often used to track conversions but it is rarely used to verify if the traffic is legit. Cross-referring all these points often shows a good double digit presence of fraud activity.
Bucksense fully automates the impression analysis and vetting to provide a valid service. Placements quality and consistency over the entire customer funnel are constantly checked from our system that autonomously take the decision to block a placement if something looks wrong.
With its Self-Serve, Open API, and Whitelabel solutions, our DSP offers marketers control over media buying: from full spend and placement transparency to the most advanced campaign management functions,
Want to know more about all this and more? Join our team of experts at Hilton London Canary Wharf!
See you there!