Bucksense makes news!
Our CEO Cristian Carnevale has been recently interviewed by a prestigious Italian magazine, The Daily Net. The topics touched upon include Responsive ads, Optimization rules, in-ad user interaction, transparency, and Bucksense’s new market frontiers.
Carnevale focuses on recently released Responsive ads, which base on user’s engagement. By getting the user involved, the advertiser is able to collect the most advanced audience insights.
Besides, the Bucksense CEO puts the stress on a new generation of creativity, which lets the user interact with the banner, choose the product, opt-out if he is not interested in that type of ad, etc. This aims to build a relationship of trust between the brand and the client.
Curious to know more about the way Bucksense conceives the programmatic media buying?
Read the all interview in Italian here below