Tagged GDPR

Our 2018 Wrapped

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2019 is finally here! ✨

We want to extend a massive thank you to all our friends and customers for your part in this mind-blowing year. May the New Year bring fresh hopes and bright beginnings!

2018 brought many drastic changes to the digital ecosystem. Here are a few highlights of our special year. 

Responsive Ad Formats

Bucksense’s advertisers have seen their customer interaction rates soar with Responsive Ads as users navigate throughout the ad, selecting the information that matters most to them and essentially creating their own unique user stories.

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Connected TV

Bucksense enables advertisers to elegantly communicate with their targeted audiences on multiple Connected TV channels.
Users can be reached on all popular devices, including Google Chromecast, Amazon Fire TV Stick, Sony Play Station etc.
Bucksense is connected to the main digital platforms such as FilmRise, SlingTV, Chive TV, XUMO, Discovery GO, FOX Sports, Popcornflix and many others!

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Measuring Digital Success Beyond the Click

Instead of simple retargeting campaigns that can frustrate customers and tarnish brands, Bucksense predicts that advertisers will start focusing more on harnessing their data to provide meaningful insights that can help them achieve their campaign goals.

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Fresh from Bucksense: New Features and UI Design

Over the year, the Bucksense team has worked hard behind the scenes to provide you with a sensational customer experience. First-rate features and a fresh console training video were rolled out to improve and update the Bucksense console, and so help you get the most out of advertising campaign.

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GDPR

The General Data Protection Regulation represents a big step forward in protecting the fundamental right to privacy for every EU resident. Bucksense cares about our users’s privacy and is committed to disclosing our data practices.

 GDPR Compliant

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Bucksense Returns from DMEXCO 2018

 

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The curtain falls on DMEXCO 2018!

We had a whale of time in Cologne, meeting our clients and dearest partners, and sharing our vision on the ad tech world. The motto this year was Take C.A.R.E. standing for CuriosityActionResponsibility and Experience. The aim was to arouse curiosity, raise awareness for change and appeal for industry responsibility given the current consumer uncertainty.

We had truly appreciated the key themes revolving around DMEXCO 2018: voice tech, GDPR and machine learning dominated the German event this year.

DMEXCO, which gathers more than 40,000 people every year, represents the meeting point for brands, marketers and agencies, as well as digital businesses and tech pioneers, who intend to keep on struggling to help the industry build new technological standards, insisting upon shared goals and bringing their technology to turn the digital marketing into a transparent world addressed to protect the consumers’ privacy.

However, it did feel different this year: forget about the ‘melting pot’ which usually characterizes the Europe’s biggest annual digital marketing conference, DMEXCO 2018 was more local than ever.

Another peculiarity was the distinct lack of brands and agencies. As ISBA’s director of media, Steve Chester, said, DMEXCO has not been seen as being directly relevant to brands in the past. However, as relationships with ad tech businesses keep on evolving, brands will seek to create direct relationship with ad tech suppliers, with the purpose to gain more transparency and control of their media supply chain.

And that’s all, dear marketers! We want to extend a massive thank you to all who stopped by to personally meet with us!

We are dying to see you next year at DMEXCO!

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