Tagged bots

Lowdown Series: Ad Fraud – Bots

 


Bucksense Ad Fraud Bots Header

Lowdown Series: Ad Fraud – Bots

Your ads are getting lots of impressions, but no conversions. Could it be a bot is clicking on your ad rather than an actual human?

Beware, bots are everywhere! And they may be ripping your ad dollars off right now.

With the fast-paced rise of programmatic advertising and all the benefits it brings to advertisers, also comes a tidal wave of bot fraud. That’s right, non-human traffic consuming your display and video ads.

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Lowdown Series: Ad Fraud

 


Bucksense Ad Fraud Overview

Lowdown Series: Ad Fraud 

Ad fraud is a blanket term for any and all shady online advertising practices intending to rip advertisers off including, bot traffic, ad viewability, ad stacking, pixel stuffing, ghost sites, etc. IAB considers ad fraud the 3rd biggest issue in digital advertising and it’s estimated advertisers waste over $6 billion a year in fraudulent advertising spend.

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