Your Pocket Guide:
50 mobile advertising words you need to know in 2016 (Part 1)
If you are new to the mobile advertising scene, or do some dabbling here and there, it’s tough wrapping your head around all the technical terminology like “attribution”, “programmatic, “interstitial” and endless abbreviations like CPA, CPC, DSP, SSP, API – it’s enough to make your head spin!
We feel it, we know it, we were all once beginners and dabblers learning the ropes on our own. Which is the reason we were inspired to come up with the 50 mobile advertising words you need to know in 2016 – to make it easy on you. Well, at least in learning the terminology.
What was once…run by humans is now run by machines.
Simply put, “programmatic” means automated. Programmatic Advertising technology has revolutionized the online advertising world by automating the buying of online ads in real time, making it more efficient, cheaper and quicker. No more human ad buyers, negotiations, manual insertion orders, RFP’s, mistakes.
The Programmatic Ecosystem
Programmatic ad buying is the purchase of ad impressions on web or mobile using bidding technology either by buying it directly or bidding for the space. Programmatic Direct and Programmatic RTB fall under the Programmatic ad buying umbrella.
Display Vs. Native Ads: What’s the big difference?
A common phrase in Thailand is “same, same, but different’, which is an appropriate term when describing the differences between Display and Native Ads.
Display and Native ads share technical characteristics like delivery networks, display mechanics and click activation and achieve similar outcomes – creating brand awareness, driving traffic to your app or site, increasing downloads, revenue, etc. But, the differences between the two is format, design and placement.
What’s an “Offer”? Don’t you mean campaign?
No, not really.
Offers are your products or services like mobile apps or websites.
Let’s dive a little deeper and look at 3 examples: Agency, Performance Marketer and Developer.
If you are an Agency, imagine you have a client like Best Cola. Now, Best Cola has many brands under its umbrella like Cola Light and Cola Dark, etc.