Tagged ad campaigns

Turbocharge Your Ad Campaigns with Geo-Targeting

 

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Need to enhance your campaign’s performance, and so deliver way more personalized ads to users? Geo-Targeting is the solution!

Thanks to Geo-Targeting, we are able to acquire an in-depth understanding of consumer intent to purchase and act. This technique allows you to display different ad formats, so you can deploy diversified techniques to build a connection with your audience.

How does Geo-Targeting work? 

Geo-Targeting is an excellent tool to give brands the chance to target audiences across multiple devices and touchpoints, by linking a mobile device that Geo location data identified to the digital persona of other devices (e.g. desktop, smartphone, tablet, or connected TV). This is done by mapping the Advertiser ID to other devices using a device graph.

The last piece of the puzzle is attribution, which gives you the power to prove a campaign has influenced or changed the customer behaviour. Combining location insights with complementary data points demonstrates both intention and actual behaviours as consumers move between real world businesses.

Benefits of using Geo-Targeting 

There are several advantages in using Geo-Targeting:

  • By customizing ads to users based on their location, you are much more likely to show them something relevant and therefore much less likely to be blocked or ignored.
  • Since location data is served in real time, there is an opportunity for brands to target people at certain times.
  • A better ad targeting saves you time and money by not serving your ads to users who literally could not care less about it.

Running geo-targeted campaigns in Bucksense is a piece of cake: all you need to do is creating Geo Lists and associate them to your campaigns. Moreover, Geo Lists allow you to blacklist all Geo locations that are not relevant to your audience.

What are the misconceptions?

Although Geo-Targeting is getting popular among advertisers, there are still a few misconceptions revolving around it.

Fraudulent activity is not the only cause of inaccurate location data: it can depend on technical limitations or errors in the app Software Development Kit. In addition to it, some publishers and SSPs shorten lat/longs making them useless for accurate geolocation services. Lastly, the way the app is sourcing location data might be a possible cause.

As apps evolve by looking to increase inventory yield by adding location data to their inventory, it is getting harder and harder to identify new causes/types of inaccurate location data.

If you are curious to know how to run geo targeted campaigns in Bucksense, please take a look at our wikipage.

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Bucksense Update: Get to Know the Latest Version of our Platform

 

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Craving for something new? Here it is!

Several new features have been just rolled out to improve and update the Bucksense console:

NEW OFFER SETTINGS

A way more dynamic offer section has just landed in our console! Bucksense allows marketers to set up and track mobile and desktop campaigns. Defining the type of offer (web, mobile web or web responsive) not only helps you to classify it, but also determines the specific campaign settings that are directly tied to the offer type you have chosen.

Thanks to the brand-new settings, you are allowed to check all the Campaigns connected to it, and quickly edit your preferences.

And that’s not all! Take control over your offers by setting a cap (daily or total) for Impressions, Clicks and Budget, and by specifying the Time Zone, start date and end date.

Willing to make use of the new offer settings like a pro? So take a look at our wikipage.

NEW REAL TIME REPORTS MENU AND FEATURES

Real Time Reports Menu has a fresh new look, and it has been split up into 4 different categories: Analyze Campaigns, User Insight, Inventory Insight and Scale and Optimize.  Each of them will provide you with extremely useful data, which will help you to optimize your campaigns basing on the best performing variables and channels.

Want to get a more in-depth explanation? So take a look here

What’s new in the report does not end there!

You will now able to edit the Offer and Campaign settings directly from the report. All you have to do is select “Offer” or “Campaign” as type of report, and you will get a detailed overview which displays the settings you have previously entered.

For more information, read here

Helping you to blow past your programmatic goals is all that matters!

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Target Your Ad Campaigns with Our Creative Attributes

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After releasing the new Navigation Menu, Bucksense is back with a fresh innovation.

Creative Attributes allow you to add specific targeting details to individual creatives. This flexibility allows you to overwrite the general targeting details set at the campaign/offer level.

How does it work? 

 

For each creative you upload to the Bucksense console, you can set the following targeting exceptions:

1. Language  

By setting 2 different languages to 2 banners that are uploaded to a campaign targeted to a specific country, you ensure that users in that country will see the banner in the language of the browser they will be using.

2. Click Url  

You create a campaign with 3 banners (A,B,C). At the campaign level you add a Click Url, while for banner A you add another Click Url. In this case, users clicking on banner A will be redirected to that specific Click Url, whereas users who click on banners B and C will be redirected to the Click Url which has been set at the campaign level.

3. Impression Tracking Url  

You set up your campaign with 3 banners (X,Y,Z) and an Impression Tracking Url. However, you add a different Impression Tracking Url attribute for banner Z. Every time X or Y is served, you will be notified on the first Impression Tracking Url, whereas for Z, you will be notified on the other one.

In the console you will also have the option to add some or all Creative Attributes depending on the type.

Finally, the console easily allows you to check the attributes you have set for your creatives.

Find out how to set up Creative Attributes HERE.

Giving you greater targeting control within your campaigns is all that matters.

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