Platform Zoom In Series: Custom Targeting
The purpose of the Zoom In Series is to literally zoom in on different features the Bucksense platform offers within the console that will help you get laser sharp results in your marketing campaigns.
With hyper-retargeting and brand safety being a high priority on most marketers minds today, we are pleased to announce the release of our Custom Targeting tool. This feature gives you the freedom to create ultra-specific lists to selectively target (whitelist) certain devices and ad placements for your campaigns or to block (blacklist) them.
You can create lists of App Bundles, Device IDs, IP Addresses, Placement ID/Name and Site URL’s that you want to INCLUDE or EXCLUDE on your campaigns.
The unique thing about our Custom Targeting > Lists is that you only need to create your list once and can use it from then on for any of your other campaigns. Hallelujah!
Here’s a briefing on each type:
- App Bundle: App Bundle is the App ID on iOS and Bundle ID on Android. You might use this when you want to target your competitor’s customers. For instance, your client is an up-and-coming game developer who has a similar target audience as Angry Chirps. You would use Angry Chirps App ID and target your ads within that app
- Device ID (Android, IFA, IMEI, Mac) – Get ultra-precise with what specific devices (phones, tablets or desktops) you want to target. Suppose you want to reach some of your current App/Game users; You’d provide a list of device IDs of those current users you’d like to target for a specific campaign. For example, you want to send a power-up promotion specifically to users who reached level 4 on your game. Once the list is uploaded, Bucksense finds them and displays the ad for that promotion..
- IP Addresses– retarget customers who have visited your desktop or mobile site by IP address. This is useful for retargeting when visitors come to your site but leave without completing a desired action/conversion. Later, while on any device, they will see your retargeted ad and, ideally, return to your site and complete the desired user flow.
- Placement ID – A Placement is a combination of website publisher/App developer, version (desktop, iOS, Android) and ad network providing the inventory to the Ad Exchanges (for example: Angry Chirps on iOS through Ad Network A). Placement ID is a unique identifier, automatically attributed to each of these ad placements. You can have a list of these based on your previous campaigns. It will allow you to better understand placement performance and optimize accordingly.
- Site URL: Specific URL’s where you do or don’t want your advertisement present on (blacklist/whitelist). For example, you have a sports app and while you don’t want to target ALL of www.cnn.com, you may want to advertise on www.cnn.com/sports. And speaking of brand safety, imagine you or your client have a family oriented app. In such a case, you/they would want to either exclude (blacklist) any mature content URL’s or target (whitelist) a list of well known, safe ones.
There you have it!
Also, watch this video and see how to create your first custom targeting list!