From Events

Bucksense Returns from DMEXCO 2018


The curtain falls on DMEXCO 2018!

We had a whale of time in Cologne, meeting our clients and dearest partners, and sharing our vision on the ad tech world. The motto this year was Take C.A.R.E. standing for CuriosityActionResponsibility and Experience. The aim was to arouse curiosity, raise awareness for change and appeal for industry responsibility given the current consumer uncertainty.

We had truly appreciated the key themes revolving around DMEXCO 2018: voice tech, GDPR and machine learning dominated the German event this year.

DMEXCO, which gathers more than 40,000 people every year, represents the meeting point for brands, marketers and agencies, as well as digital businesses and tech pioneers, who intend to keep on struggling to help the industry build new technological standards, insisting upon shared goals and bringing their technology to turn the digital marketing into a transparent world addressed to protect the consumers’ privacy.

However, it did feel different this year: forget about the ‘melting pot’ which usually characterizes the Europe’s biggest annual digital marketing conference, DMEXCO 2018 was more local than ever.

Another peculiarity was the distinct lack of brands and agencies. As ISBA’s director of media, Steve Chester, said, DMEXCO has not been seen as being directly relevant to brands in the past. However, as relationships with ad tech businesses keep on evolving, brands will seek to create direct relationship with ad tech suppliers, with the purpose to gain more transparency and control of their media supply chain.

And that’s all, dear marketers! We want to extend a massive thank you to all who stopped by to personally meet with us!

We are dying to see you next year at DMEXCO!

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DMEXCO 2018 is calling! Let’s have a blast together!


DMEXCO is right under our noses!

On 12-13 September, the coolest programmatic team will land in Cologne to take part in DMEXCO 2018, the cherry on top of all the European digital marketing events.

The engine of the digital economy is the technology used to deliver finished digital services to businesses and consumers. Connected devices, broadband infrastructure, cloud software, internet-based services, the societal benefits that this technology delivers are endless. Unfortunately, it is nearly impossible that anyone involved in the making or consumption of marketing is totally happy with it.

However, Bucksense intends to keep on struggling to help the industry build new technological standards, insisting upon shared goals and bringing our technology  to turn the digital marketing into a transparent world addressed to protect the consumers’ privacy.

Let’s meet and make it possible!

Send us an email at info@bucksense.com,  and we will connect you to a member of our team.

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Meet the Bucksense team at Cannes Lions 2018


Team Bucksense is on the move again!

From June 18th to 22th we will be attending Cannes Lions 2018, the world’s biggest festival and awards for the creative and marketing communications, entertainment, design and tech industries.

We look forward to connecting with you all and taking a deeper dive into how Bucksense can improve your ROI!

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Meet Bucksense at Programmatic Pioneers Summit 2018

 


The countdown is finally over! Team Bucksense has just landed in London for Programmatic Pioneers Summit 2018!

We are thrilled to announce that tomorrow our CEO Cristian Carnevale will mediate a panel discussion revolving around the “brand safety” hot topic.

Since programmatic fraud and malicious behaviour have significantly increased, Bucksense has adopted a cutting-edge in-house prevention system. Every day we test our tools against different types of ad fraud (e.g. ad stacking, malware traffic, quality spoofing, false impression enrichment) and they are turning out to be efficient. Every time we bid, serve the impression, track the click, and eventually follow the user to the conversion path, we are able to collect user data. Collecting all the user data on each point and connecting all the action points in one unique funnel is the base of this verification process. The data is often used to track conversions but it is rarely used to verify if the traffic is legit. Cross-referring all these points often shows a good double digit presence of fraud activity.

Bucksense fully automates the impression analysis and vetting to provide a valid service. Placements quality and consistency over the entire customer funnel are constantly checked from our system that autonomously take the decision to block a placement if something looks wrong.

With its Self-Serve, Open API, and Whitelabel solutions, our DSP offers marketers control over media buying: from full spend and placement transparency to the most advanced campaign management functions,

Want to know more about all this and more? Join our team of experts at Hilton London Canary Wharf!

See you there!

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Meet Bucksense at Festival of Media Global 2018!

 


From May 13th to 15th, Team Bucksense will touch down in Rome for the Festival of Media Global 2018.

 

2018 has already been an exciting year for us and we can’t wait to meet up and discuss some of our newest platform features such as Bulk Upload, Optimization rules etc.

Gaining more information concerning the user, integrating data coming from different sources and delivering a custom-tailored experience will constitute the beginning of a new era of programmatic, where data mixes with creativity.

Bucksense celebrates this new “Golden era” by rolling out the so-called Responsive Ads. Instead of aiming at gaining more clicks, Responsive use the power of Rich Media to allow users to interact with the ads and the audiences of the campaigns. Ads do not have one unique goal but there is a series of infinite paths that users can take to pick a product, change preferences, set reminders etc.

Bucksense’s Responsive campaigns stand out for focusing on targeting the right customers at the right time, thanks to the combination of in-ad user interactions and our programmatic optimization algorithm, providing advertisers with more informative and accurate audience insight data.

These recently conceived ad formats mainly focus on enhancing transparency, viewability and brand safety, due to the upcoming GDPR release. They let users decide how long their data will be stored in our database, totally complying with the right to be forgotten. Besides, they are fully customizable according to the customers’ business needs.

Curious to know how you can offer your clients a transparent and customised experience at the same time? Join us at Rome Cavalieri on 13-15 May and let’s discover it together! We look forward to connecting and seeing how we can exceed your programmatic marketing needs!

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Meet Bucksense at Mobile World Congress 2018


The countdown is finally over! Today the Bucksense team touches down in Barcelona for Mobile World Congress 2018.

We are thrilled to show you our exciting new programmatic innovations, such as the responsive ad formats. So just stop by and meet the team at HALL 8.1, STAND J20!

Bucksense’s ad formats enable users to take multiple paths, that are fully  customizable to your own business needs. All within the one ad-unit! By combining in-ad user interactions with our programmatic optimization algorithm, you will get the most advanced audience insights.

We will guide you through the multiple paths that ad formats enable users to take (change topic, book appointment…) and so help you reach a successful campaign.

Happy to keep you posted on this exciting digital adventure via             Twitter  , Facebook   , LinkedIn  !

Come to visit us at #MWC2018!