From Bucksense products

Bucksense presents Directopub at Digiday’s Publishing Summit Europe

 

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You spotted the Bucksense’s CEO on Digiday’s Publishing Summit Europe website, didn’t you?  

We are extremely elated to announce that we are among the partners of Digiday’s Publishing Summit Europe in Milan, the largest event dedicated to how media owners across Europe are building products to monetize audiences, sifting through data and incorporating insights.

On 5-7 March, Bucksense’s team of experts will showcase Directopub, a trailblazing SaaS solution for publishers. And that’s not all! On 6th March, our CEO Cristian Carnevale will hold an interesting session on how Directopub was conceived, showing the impressive results that were achieved within 90 days of launching the service. Did you take note of it? Now it’s time to have a quick insight into how Directopub can help your business. 

Sneak peek  

The successful partnership between Bucksense and Grindr gave birth to Directopub, the Whitelabel solution that  enable publishers to monetize untapped revenue with a self-branded self-serve offering, and so serve the entire spectrum of advertisers of all sizes, budgets, and expertise on a global scale.

Want to know more? Take a look at the case study here below ⤵️

How about scheduling some time to meet? Fill in the form here below, and we will be happy to connect you with our team members 😄

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How Directopub and Grindr Partnered to Give Power Back to Publishers

 

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The successful partnership between Bucksense and Grindr gave birth to Directopub, the Whitelabel solution that  enable publishers to monetize untapped revenue with a self-branded self-serve offering, and so serve the entire spectrum of advertisers of all sizes, budgets, and expertise on a global scale.

Within 90 days of launching the service, Grindr saw unprecedented growth as large volumes of advertisers created self-serve accounts and ran direct campaigns. It also eliminated costly revenue shares and saw eCPMs increase by as much as 6 times compared to programmatic channels. The service also improved Grindr’s fill rate, reached advertisers from all over the world, and generated leads for the direct sales team.

Before diving deep into it, let’s take a quick look at the current market situation. DSPs usually have a suite of value-added services that they charge for (e.g. programmatic optimization features, DMP services, 3rd party data sources, managed service). According to GroupM (Source: GroupM, “The State of Digital”, May 3, 2018), on average demand-side platforms and supply-side platforms each take about a 10% cut of the ad spend flowing through their platforms.

 

So how about increasing direct ad sales volume while cutting out ad tech fees?

Directopub not only will allow you to reach all advertisers directly, reducing costs and time, but also will avoid revenue splits among the ad tech players. Therefore, advertisers can autonomously and efficiently run direct Video, Native & Display campaigns on Mobile and Desktop, while reaching the right audience and inventory and avoiding the complex and costly steps and touchpoints commonly found on other platforms. Besides, this will leave their in-house sales teams free to focus on larger strategic accounts and partnerships.  

Get more information here below   

The Interactive Frontier of Digital Video Advertising

 

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Digital video advertising revenue is moving at a rapid pace. According to IAB, nearly 60% of marketer’s digital advertising budgets are allocated to digital video, up 61% year over year and accounting for $4.2 billion of video ad spend.

Besides, it was revealed that video advertising revenue hit $7 billion in the first half of 2018, up 35% from the first half of 2017. The money being poured into programmatic video is expected to grow by 40%, reaching an unprecedented $9 billion for the channel.

Running Video Campaigns on Bucksense 

Bucksense prides itself for being always at the forefront of innovation. We are connected to several major ad exchanges (Mopub, Millenial, Telaria, Pulsepoint, Bidswitch, Smaato, Spotxchange, etc.), and allow you to place your video ads on multiple channels, such as smartphone, desktop, tablet, feature phone, smart TV.

Bucksense in-banner and in-stream videos expand the creative capabilities of standard banners to help marketers blow past their branding goals and performance KPIs.

Here are some thought-provoking data:

Types of Video Formats

At Bucksense, you can engage your audience by running both Out-Stream (In-Banner) and In-Stream (Pre, mid & post roll) video ads directly from the Bucksense console.

  • In-banner video ads are a form of out-stream. They are banners with videos embedded in them and are available on a wide range of placements.
  • In-stream video ads are within the video player itself and are injected into the stream that is being sent to the user’s video player. They can run before (pre-roll), during (mid-roll) or after (post-roll) a video.
  • Rewarded video ads are unskippable, short video ads which give users rewards (in-app currency, premium content, gifts, game coins, etc) upon video completion. They are very effective at giving advertisers higher visibility levels, without being intrusive or damaging the user experience.

Video ad format can be identified as the point of growth for advertisers, publishers and mobile marketers. Storytelling capabilities and dynamic elements of this format allow for a more compelling ad experience that leads to higher engagement rates.

Explore new highly-interactive frontiers with Bucksense. For more info, click here.

Willing to set up a video campaign and blow past your programmatic goals? So sign up today!

 

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Our 2018 Wrapped

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2019 is finally here! ✨

We want to extend a massive thank you to all our friends and customers for your part in this mind-blowing year. May the New Year bring fresh hopes and bright beginnings!

2018 brought many drastic changes to the digital ecosystem. Here are a few highlights of our special year. 

Responsive Ad Formats

Bucksense’s advertisers have seen their customer interaction rates soar with Responsive Ads as users navigate throughout the ad, selecting the information that matters most to them and essentially creating their own unique user stories.

 Read more

Connected TV

Bucksense enables advertisers to elegantly communicate with their targeted audiences on multiple Connected TV channels.
Users can be reached on all popular devices, including Google Chromecast, Amazon Fire TV Stick, Sony Play Station etc.
Bucksense is connected to the main digital platforms such as FilmRise, SlingTV, Chive TV, XUMO, Discovery GO, FOX Sports, Popcornflix and many others!

 Read more

Measuring Digital Success Beyond the Click

Instead of simple retargeting campaigns that can frustrate customers and tarnish brands, Bucksense predicts that advertisers will start focusing more on harnessing their data to provide meaningful insights that can help them achieve their campaign goals.

 Read more

Fresh from Bucksense: New Features and UI Design

Over the year, the Bucksense team has worked hard behind the scenes to provide you with a sensational customer experience. First-rate features and a fresh console training video were rolled out to improve and update the Bucksense console, and so help you get the most out of advertising campaign.

 Watch now

GDPR

The General Data Protection Regulation represents a big step forward in protecting the fundamental right to privacy for every EU resident. Bucksense cares about our users’s privacy and is committed to disclosing our data practices.

 GDPR Compliant

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Let’s Go Native!

 

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Owing to the massive growth of advertising on social networks and mobile devices, Native Advertising now accounts for more than half of all digital display spending by US marketers.  eMarketer projects that in 2018 $32.90 billion will be allocated to native digital display ads, up 31.0% over 2017. That means 58.3% of US digital display spending will be for native placements.

Bucksense’s Native Ads

Native Ads go further than traditional media units providing an in-content experience that generates better user engagement.

Bucksense is connected to the major sources of native traffic and our formats integrate seamlessly into the content of apps and sites. We offer a wide variety of Native Ads Layouts to effectively engage your audience (content stream ads, chat list ads, content wall ads, news feed ads, app wall ads).

Besides, the Bucksense console allows you to run Native Video Ads. In case of Native Video Ad campaign, the reports will provide you with additional information concerning the video display (e.g. how many users viewed it completely; how many users paused it; how many users muted it, etc.).

Benefits

Actions speak louder than words! There are several benefits that are strictly connected to Bucksense’s Native Ad Formats:

  • Better customer experience: Bucksense’s Native Ads blend in with the look and feel of its media placement and so are less disruptive and more appealing to users. The right native ad for you is the one which best suits your brand messaging and will catch your user interest in a natural way
  • Transparency: all of Bucksense’s standard fraud and brand safety features have been extended to native ads as well
  • Bulk upload: Bulk Upload feature allows you to upload a zip file of images and/or a spreadsheet of tags and automatically create Creative Assets and corresponding Creatives from each valid file in the zip files or tag in a spreadsheet.
  • Ad Preview: ad preview will show examples of how your ad assets could be displayed for each type of Native format: Main Image Preview (Content stream, Content wall, App wall, News feed and Chat list) and Video preview.
  • Creative attributes: Creative Attributes allow you to add specific targeting details to individual creatives. This flexibility allows you to overwrite the general targeting details set at the campaign/offer level.

Setting up Native Ads with Bucksense is a piece of cake! Thanks to our user-friendly platform, you just need to upload a logo and a main image, then choose a title, a description and a call to action.  

For more information, take a peek at our wikipage.  

Willing to set up a native campaign and blow past your programmatic goals? So sign up today!

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