From Brand Safety

Lowdown Series: Ad Fraud – Brand Safety

 


Bucksense Barnd Safety

Lowdown Series: Ad Fraud – Brand Safety

5 strategies to ensure the safety of your brand

Your baby clothes ad may be showing up on a gambling site – scary!

With all the pro’s of programmatic efficiency, hyper-targeting, audience insights, etc. comes the challenges – click fraud, viewability, bots and brand safety.

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