Refine your RTB Strategy with Micro Bidding

 


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What is Micro Bidding?

I am glad you asked! Micro Bidding is a time saving feature for those who want to optimize their campaigns and real time bids (RTB) down to the nitty gritty!

Instead of cloning/creating separate campaigns to segregate spend, you can set different bids – within the SAME campaign – for FIVE variables and combinations thereof:

  • Ad Exchange
  • Placement ID
  • OS (Windows, iOS, Android)
  • Device Maker (e.g. Samsung, Apple, Google, Motorola)
  • Device Model (e.g. Galaxy, iPhone 6)

How does it work?

Great question! Bucksense advanced reporting gives you precise information on what variables are performing the best in your campaign. With this information, you can set precise Micro Bidding rules to refine your bids to the combinations of variables that work best for you. Lets use an example to see Micro Bidding in action.

Let’s say you are running a multi-device/OS mobile campaign and know that you can get better CPMs with certain combinations of exchanges/placements/devices. Within this campaign you can leverage this knowledge and optimize your bids by setting up different Micro Bidding rules such as:

Micro Bidding Rule 1: Fixed CPM for inventory on Mopub (Exchange), Android (OS), Samsung (Device Make) and Ace3 (Device Model)..

Micro Bidding Rule 2: Fixed CMP for traffic on CBSnews.com (placement), iOS (OS) and iPhone7 (Device Model).

Thats awesome! How do I set up Micro Bidding rules?

I’ve saved the best part for last! Not only does Micro Bidding save your time by letting you set different bids within the same campaign, it also saves you time by setting rules up directly from your performance reports. This means that you can optimize as soon as the information becomes available to you and with just the click of a button. Rules can also be set up, accessed and reviewed from the Campaigns tab of the platform.

To learn more about how to set up Micro Bidding rules check out our wiki page.

Happy Bidding!

Meet the Bucksense Team at Mobile World Congress 2017

 


From February 27th to March 2nd, Bucksense will be in Barcelona for the mobile industry’s largest gathering, Mobile World Congress. We’ll have our Programmatic team of experts on hand to walk you through a demo of our platform and to answer any questions about our Saas or Expert services, micro bidding, in-stream and in-banner video creatives, automatic optimization, brand safety and campaign analysis.

Be sure to take advantage of our exclusive promotion for Mobile World Congress. We’re offering $1,000.00 on free media (display, native and video) after the first $5,000 you spend on the Bucksense platform.

If you’d like to take a deeper dive into how Bucksense can improve your ROI, schedule a time to meet with one of our team members during the conference.

BOOK A TIME

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Link up on LinkedIn with our team:

See you soon!

Bucksense Returns from a Successful DMEXCO Conference

 


 

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Bucksense Returns from a Successful DMEXCO Conference

The Bucksense team is back safely in NYC after a great DMEXCO conference. We heard there were more than 50,000 people in attendance and we can see why it’s become one of the largest and most important digital marketing conferences of the year!

We were proud to unveil the world’s first multimodal programmatic algorithm which offers 4 optimization modes designed to level between hitting performance targets sooner or give more flexibility on combinations that work towards a CPx to get more reach.

We also showcased the Optimization Reports which offers insight into how the Bucksense algorithm is learning and incorporating all the possible combinations in order to optimize campaigns.

Other new platform features highlighted during the show were in-banner video ads, ad tags and Smartlinks.

Thank you to all who stopped by our booth to personally meet with us, we’ll be in touch with each of you soon.

See you next year!

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Lowdown Series: Ad Fraud – Brand Safety

 


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Lowdown Series: Ad Fraud – Brand Safety

5 strategies to ensure the safety of your brand

Your baby clothes ad may be showing up on a gambling site – scary!

With all the pro’s of programmatic efficiency, hyper-targeting, audience insights, etc. comes the challenges – click fraud, viewability, bots and brand safety.

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Meet Bucksense at DMEXCO September 14th and 15th

 


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Meet Bucksense at DMEXCO September 14th and 15th

Bucksense will be at DMEXCO taking place September 14th and 15th 2016 in Cologne, Germany.

Stop by our booth in Hall 6, Stand A058. We’ll have our Programmatic team of experts on hand to walk you through a demo of our platform and to answer any questions about our Saas or Expert services, automatic optimization, brand safety, attribution and campaign analysis.

If you’d like to take a deeper dive into how Bucksense can improve your ROI, schedule a time to meet with one of our team members during the conference.

BOOK A TIME

Link up on LinkedIn with our team:

See you soon!

Meet Bucksense at Affiliate Summit East 2016

 


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Meet Bucksense at Affiliate Summit East 2016

Bucksense will be at Affiliate Summit East taking place July 31-August 2, 2016 at the New York Marriott Marquis in New York City.

On July 31st, stop by our Meet Market table #909. We’ll have our Programmatic team of experts on hand to walk you through a demo of our platform and to answer any questions about our Saas or Expert services, automatic optimization, brand safety, attribution and campaign analysis.

Read more

Smartlinks Now Available on Bucksense

 


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Bucksense is proud to announce the latest time-saving tool, SmartLink.

A SmartLink is a single URL that dynamically redirects users to the optimal place based on predefined targeting rules that include Operating System, Offer Category (the nature of the Offer i.e. Entertainment, Games, Restricted, etc.), Country and Connection Type (Wi-fi and/or specific mobile carrier). You can then track each link’s performance by source of traffic, user device information, and referral metrics in real time.

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3 New Agile Campaign Features on Bucksense

 


BucksenseNews

3 New Agile Campaign Features on Bucksense

At Bucksense we are listening and strive to deliver on your agile marketing needs. Today, we’re pleased to announce 3 time-saving features just released on the Bucksense console:

  1. Optimized Campaign Cloning
  2. Quick List Generation from Reports
  3. Reports Campaign Preview.

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DoubleClick by Google now live on Bucksense

 


BucksenseNews

DoubleClick by Google is now live on Bucksense

We’re excited to announce DoubleClick by Google is now part of the Bucksense Ad Exchange offering.  With DoubleClick’s real-time global marketplace, it gives you even more access to:

  • premium quality mobile web, app and desktop inventory from the world’s top publishers.
  • available in native mobile and desktop ad formats.
  • massive audiences to run global or locally targeted campaigns.

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OperaMedia, Mobfox and Console Updates

 


BucksenseNews

Bucksense News: New Ad Exchange Partners, OperaMedia, Mobfox & Console Updates

We’ve been working hard to make the Bucksense offerings even more robust than ever before. In the last few days, we’ve integrated with 2 more ad exchange partners, Opera Mediaworks and Mobfox with more coming soon. This means even more access to massive audiences and access to Premium Apps and Publishers.

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