Keep Calm and Do the Survey: Do Marketers Still Make Use of Gender Stereotypes in Advertising?

 

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How Directopub and Grindr Partnered to Give Power Back to Publishers

 

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The successful partnership between Bucksense and Grindr gave birth to Directopub, the Whitelabel solution that  enable publishers to monetize untapped revenue with a self-branded self-serve offering, and so serve the entire spectrum of advertisers of all sizes, budgets, and expertise on a global scale.

Within 90 days of launching the service, Grindr saw unprecedented growth as large volumes of advertisers created self-serve accounts and ran direct campaigns. It also eliminated costly revenue shares and saw eCPMs increase by as much as 6 times compared to programmatic channels. The service also improved Grindr’s fill rate, reached advertisers from all over the world, and generated leads for the direct sales team.

Before diving deep into it, let’s take a quick look at the current market situation. DSPs usually have a suite of value-added services that they charge for (e.g. programmatic optimization features, DMP services, 3rd party data sources, managed service). According to GroupM (Source: GroupM, “The State of Digital”, May 3, 2018), on average demand-side platforms and supply-side platforms each take about a 10% cut of the ad spend flowing through their platforms.

 

So how about increasing direct ad sales volume while cutting out ad tech fees?

Directopub not only will allow you to reach all advertisers directly, reducing costs and time, but also will avoid revenue splits among the ad tech players. Therefore, advertisers can autonomously and efficiently run direct Video, Native & Display campaigns on Mobile and Desktop, while reaching the right audience and inventory and avoiding the complex and costly steps and touchpoints commonly found on other platforms. Besides, this will leave their in-house sales teams free to focus on larger strategic accounts and partnerships.  

Get more information here below   

Don’t Miss Out: Meet Bucksense at Mobile World Congress 2019

 

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Mobile World Congress 2019 is right under our noses!  

On 25-28 February, the coolest programmatic team will work its magic at Barcelona Mobile World Congress 2019, the largest mobile event in the world.

MWC19 will bring together the latest innovations and leading-edge technology from more than 2,400 leading companies.

In the Mobile programmatic era,  we are seeing advertisers leaning more towards ad formats and marketing strategies that provide a more personalized feel for customers. The days of bombarding customers with ads are gone. Advertisers are now more focused on protecting brands by taking more control over the placement of their ads and providing a relevant and quality experience for their customer base. 

🔔 If you are a mobile programmatic lover, or you just do some dabbling here, join us at MWC19 for a fast-paced deep dive into this thrilling world! 

📌 Want to schedule some time to meet? Send us an email to info@bucksense.com, or drop us a message using the form here below   

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Keep calm and do the survey: which type of user are you?

 

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Top 6 Ad Tech Predictions for 2019

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Hey Guys & Gals!!

Are you ready to kick start the New Year at the fullest? Here are Bucksense’s top 6 predictions for 2019.

1. Unobtrusive Advertising Experiences 

Bucksense noticed that advertisers are now looking for ad formats and marketing strategies that provide a more personalized feel for customers. They seem to be more focused on protecting brands by taking more control over the placement of their ads and delivering a relevant and quality experience for their customers.

Advertisers will opt for focusing more on harnessing their data to provide meaningful insights that can help them blow past their ad campaign goals. Besides, they will start benefiting from creating detailed audiences, derived from real customer interactions and interests, and focusing on speaking to these audiences directly.

From now on advertisers will expect to benefit from ad formats that let customers navigate through different products and focus on what is really relevant to them. The end result will be a better user experience which will lead to increased CTR, LTV, and ROI for our advertisers.

2. Smart TV and Connected Devices

Programmatic ads will gain more control over the inventory that today is sold via traditional channels. We definitely need to unlock the great potential of Smart TV and Connected Devices that will lead to plenty of innovative formats. TV, radio, podcasts and voice controlled devices are the next frontier of programmatic advertising.

3. User  Data Privacy

What data type advertisers are collecting, how they are using it, and how safe and protected this information is seem to frighten users. To ensure we can all get a level playing field and do things in a consistent and compliant way, it is the responsibility of everyone in the digital advertising ecosystem to reassure customers that we take data privacy extremely seriously and its purpose for us as DSPs, SSPs, ad networks, and advertisers is to provide more tailored, personalized, and relevant advertising experiences for our customers.

4. Advertisers’ Right to Take Full Control Over Its Own Data

In 2019 advertisers will start demanding more ownership of their own data when running campaigns. 

Keeping this data to themselves is of paramount importance to become a digital-first brand. Due to the volumes of data involved, there are numerous third parties embedded in the process of data collation, aggregation, and syndication. These are effectively ‘middlemen’ who attach their tags to the advertisements and related content, then provide the segmented data they gather to the brands running the campaign.

5. In-house Advertising 

‘In-house’ will be the next frontier of exploration. We assume that several key players in the ad tech industry will take their ads activities in-house. In addition to the already clear path of advertisers taking their media buying internally with their team, we also expect to see more publishers to get the power to sell their own inventory directly.

6. New Types of  Fraud

In 2019 we expect to see new types of fraud taking place.  We believe that a huge untapped section of these practices is hidden inside Video ads. High CPMs of these media allow frauds to generate bigger profits with fewer impressions, and so be under the radar. Ads.txt were meant to put a stop to fraud and so prevent unauthorized inventory sales. However, the dark side of the ad tech industry has already found workarounds, as SSPs and DSPs have not 100% embraced this standard.

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The Interactive Frontier of Digital Video Advertising

 

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Digital video advertising revenue is moving at a rapid pace. According to IAB, nearly 60% of marketer’s digital advertising budgets are allocated to digital video, up 61% year over year and accounting for $4.2 billion of video ad spend.

Besides, it was revealed that video advertising revenue hit $7 billion in the first half of 2018, up 35% from the first half of 2017. The money being poured into programmatic video is expected to grow by 40%, reaching an unprecedented $9 billion for the channel.

Running Video Campaigns on Bucksense 

Bucksense prides itself for being always at the forefront of innovation. We are connected to several major ad exchanges (Mopub, Millenial, Telaria, Pulsepoint, Bidswitch, Smaato, Spotxchange, etc.), and allow you to place your video ads on multiple channels, such as smartphone, desktop, tablet, feature phone, smart TV.

Bucksense in-banner and in-stream videos expand the creative capabilities of standard banners to help marketers blow past their branding goals and performance KPIs.

Here are some thought-provoking data:

Types of Video Formats

At Bucksense, you can engage your audience by running both Out-Stream (In-Banner) and In-Stream (Pre, mid & post roll) video ads directly from the Bucksense console.

  • In-banner video ads are a form of out-stream. They are banners with videos embedded in them and are available on a wide range of placements.
  • In-stream video ads are within the video player itself and are injected into the stream that is being sent to the user’s video player. They can run before (pre-roll), during (mid-roll) or after (post-roll) a video.
  • Rewarded video ads are unskippable, short video ads which give users rewards (in-app currency, premium content, gifts, game coins, etc) upon video completion. They are very effective at giving advertisers higher visibility levels, without being intrusive or damaging the user experience.

Video ad format can be identified as the point of growth for advertisers, publishers and mobile marketers. Storytelling capabilities and dynamic elements of this format allow for a more compelling ad experience that leads to higher engagement rates.

Explore new highly-interactive frontiers with Bucksense. For more info, click here.

Willing to set up a video campaign and blow past your programmatic goals? So sign up today!

 

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Our 2018 Wrapped

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2019 is finally here! ✨

We want to extend a massive thank you to all our friends and customers for your part in this mind-blowing year. May the New Year bring fresh hopes and bright beginnings!

2018 brought many drastic changes to the digital ecosystem. Here are a few highlights of our special year. 

Responsive Ad Formats

Bucksense’s advertisers have seen their customer interaction rates soar with Responsive Ads as users navigate throughout the ad, selecting the information that matters most to them and essentially creating their own unique user stories.

 Read more

Connected TV

Bucksense enables advertisers to elegantly communicate with their targeted audiences on multiple Connected TV channels.
Users can be reached on all popular devices, including Google Chromecast, Amazon Fire TV Stick, Sony Play Station etc.
Bucksense is connected to the main digital platforms such as FilmRise, SlingTV, Chive TV, XUMO, Discovery GO, FOX Sports, Popcornflix and many others!

 Read more

Measuring Digital Success Beyond the Click

Instead of simple retargeting campaigns that can frustrate customers and tarnish brands, Bucksense predicts that advertisers will start focusing more on harnessing their data to provide meaningful insights that can help them achieve their campaign goals.

 Read more

Fresh from Bucksense: New Features and UI Design

Over the year, the Bucksense team has worked hard behind the scenes to provide you with a sensational customer experience. First-rate features and a fresh console training video were rolled out to improve and update the Bucksense console, and so help you get the most out of advertising campaign.

 Watch now

GDPR

The General Data Protection Regulation represents a big step forward in protecting the fundamental right to privacy for every EU resident. Bucksense cares about our users’s privacy and is committed to disclosing our data practices.

 GDPR Compliant

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Let’s Go Native!

 

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Owing to the massive growth of advertising on social networks and mobile devices, Native Advertising now accounts for more than half of all digital display spending by US marketers.  eMarketer projects that in 2018 $32.90 billion will be allocated to native digital display ads, up 31.0% over 2017. That means 58.3% of US digital display spending will be for native placements.

Bucksense’s Native Ads

Native Ads go further than traditional media units providing an in-content experience that generates better user engagement.

Bucksense is connected to the major sources of native traffic and our formats integrate seamlessly into the content of apps and sites. We offer a wide variety of Native Ads Layouts to effectively engage your audience (content stream ads, chat list ads, content wall ads, news feed ads, app wall ads).

Besides, the Bucksense console allows you to run Native Video Ads. In case of Native Video Ad campaign, the reports will provide you with additional information concerning the video display (e.g. how many users viewed it completely; how many users paused it; how many users muted it, etc.).

Benefits

Actions speak louder than words! There are several benefits that are strictly connected to Bucksense’s Native Ad Formats:

  • Better customer experience: Bucksense’s Native Ads blend in with the look and feel of its media placement and so are less disruptive and more appealing to users. The right native ad for you is the one which best suits your brand messaging and will catch your user interest in a natural way
  • Transparency: all of Bucksense’s standard fraud and brand safety features have been extended to native ads as well
  • Bulk upload: Bulk Upload feature allows you to upload a zip file of images and/or a spreadsheet of tags and automatically create Creative Assets and corresponding Creatives from each valid file in the zip files or tag in a spreadsheet.
  • Ad Preview: ad preview will show examples of how your ad assets could be displayed for each type of Native format: Main Image Preview (Content stream, Content wall, App wall, News feed and Chat list) and Video preview.
  • Creative attributes: Creative Attributes allow you to add specific targeting details to individual creatives. This flexibility allows you to overwrite the general targeting details set at the campaign/offer level.

Setting up Native Ads with Bucksense is a piece of cake! Thanks to our user-friendly platform, you just need to upload a logo and a main image, then choose a title, a description and a call to action.  

For more information, take a peek at our wikipage.  

Willing to set up a native campaign and blow past your programmatic goals? So sign up today!

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Turbocharge Your Ad Campaigns with Geo-Targeting

 

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Need to enhance your campaign’s performance, and so deliver way more personalized ads to users? Geo-Targeting is the solution!

Thanks to Geo-Targeting, we are able to acquire an in-depth understanding of consumer intent to purchase and act. This technique allows you to display different ad formats, so you can deploy diversified techniques to build a connection with your audience.

How does Geo-Targeting work? 

Geo-Targeting is an excellent tool to give brands the chance to target audiences across multiple devices and touchpoints, by linking a mobile device that Geo location data identified to the digital persona of other devices (e.g. desktop, smartphone, tablet, or connected TV). This is done by mapping the Advertiser ID to other devices using a device graph.

The last piece of the puzzle is attribution, which gives you the power to prove a campaign has influenced or changed the customer behaviour. Combining location insights with complementary data points demonstrates both intention and actual behaviours as consumers move between real world businesses.

Benefits of using Geo-Targeting 

There are several advantages in using Geo-Targeting:

  • By customizing ads to users based on their location, you are much more likely to show them something relevant and therefore much less likely to be blocked or ignored.
  • Since location data is served in real time, there is an opportunity for brands to target people at certain times.
  • A better ad targeting saves you time and money by not serving your ads to users who literally could not care less about it.

Running geo-targeted campaigns in Bucksense is a piece of cake: all you need to do is creating Geo Lists and associate them to your campaigns. Moreover, Geo Lists allow you to blacklist all Geo locations that are not relevant to your audience.

What are the misconceptions?

Although Geo-Targeting is getting popular among advertisers, there are still a few misconceptions revolving around it.

Fraudulent activity is not the only cause of inaccurate location data: it can depend on technical limitations or errors in the app Software Development Kit. In addition to it, some publishers and SSPs shorten lat/longs making them useless for accurate geolocation services. Lastly, the way the app is sourcing location data might be a possible cause.

As apps evolve by looking to increase inventory yield by adding location data to their inventory, it is getting harder and harder to identify new causes/types of inaccurate location data.

If you are curious to know how to run geo targeted campaigns in Bucksense, please take a look at our wikipage.

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Sit Back, Relax and Enjoy Our Console Training Video

 

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Hunger for a new Console Training Video? 📹 Here it is!

The Bucksense team has been working harder than ever to turbo charge your customer experience, so that you are always at the forefront of this ever changing programmatic world of ours!

We perfectly know how it feels to be in your shoes: no time for a phone training, plenty of questions popping up in your mind and an urgent need to set up your first campaign. So let’s save time! This tutorial will give you a quick training of all the steps you need to follow to start your first campaign, before diving deeper into it thanks to our howto page.

As you know, creating a campaign on Bucksense’s ad platform is a piece of cake. Besides, we are connected to several major ad exchanges for mobile and desktop, with hyper-targeting features that enable you to reach the right audience for your campaign! The best part? We are free of minimums and commitments!

Willing to turn pro in programmatic advertising? So sit back 💺, relax 😎 and enjoy our console training video ⤵️

https://howto.bucksense.com/bucksense-console-training/

 

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