Bucksense Returns from a Successful DMEXCO Conference
The Bucksense team is back safely in NYC after a great DMEXCO conference. We heard there were more than 50,000 people in attendance and we can see why it’s become one of the largest and most important digital marketing conferences of the year!
We were proud to unveil the world’s first multimodal programmatic algorithm which offers 4 optimization modes designed to level between hitting performance targets sooner or give more flexibility on combinations that work towards a CPx to get more reach.
We also showcased the Optimization Reports which offers insight into how the Bucksense algorithm is learning and incorporating all the possible combinations in order to optimize campaigns.
Other new platform features highlighted during the show were in-banner video ads, ad tags and Smartlinks.
Thank you to all who stopped by our booth to personally meet with us, we’ll be in touch with each of you soon.
See you next year!
Lowdown Series: Ad Fraud – Brand Safety
5 strategies to ensure the safety of your brand
Your baby clothes ad may be showing up on a gambling site – scary!
With all the pro’s of programmatic efficiency, hyper-targeting, audience insights, etc. comes the challenges – click fraud, viewability, bots and brand safety.
Meet Bucksense at DMEXCO September 14th and 15th
Bucksense will be at DMEXCO taking place September 14th and 15th 2016 in Cologne, Germany.
Stop by our booth in Hall 6, Stand A058. We’ll have our Programmatic team of experts on hand to walk you through a demo of our platform and to answer any questions about our Saas or Expert services, automatic optimization, brand safety, attribution and campaign analysis.
If you’d like to take a deeper dive into how Bucksense can improve your ROI, schedule a time to meet with one of our team members during the conference.
BOOK A TIME
Link up on LinkedIn with our team:
See you soon!
Meet Bucksense at Affiliate Summit East 2016
Bucksense will be at Affiliate Summit East taking place July 31-August 2, 2016 at the New York Marriott Marquis in New York City.
On July 31st, stop by our Meet Market table #909. We’ll have our Programmatic team of experts on hand to walk you through a demo of our platform and to answer any questions about our Saas or Expert services, automatic optimization, brand safety, attribution and campaign analysis.
Bucksense is proud to announce the latest time-saving tool, SmartLink.
A SmartLink is a single URL that dynamically redirects users to the optimal place based on predefined targeting rules that include Operating System, Offer Category (the nature of the Offer i.e. Entertainment, Games, Restricted, etc.), Country and Connection Type (Wi-fi and/or specific mobile carrier). You can then track each link’s performance by source of traffic, user device information, and referral metrics in real time.
3 New Agile Campaign Features on Bucksense
At Bucksense we are listening and strive to deliver on your agile marketing needs. Today, we’re pleased to announce 3 time-saving features just released on the Bucksense console:
- Optimized Campaign Cloning
- Quick List Generation from Reports
- Reports Campaign Preview.
DoubleClick by Google is now live on Bucksense
We’re excited to announce DoubleClick by Google is now part of the Bucksense Ad Exchange offering. With DoubleClick’s real-time global marketplace, it gives you even more access to:
- premium quality mobile web, app and desktop inventory from the world’s top publishers.
- available in native mobile and desktop ad formats.
- massive audiences to run global or locally targeted campaigns.
Bucksense News: New Ad Exchange Partners, OperaMedia, Mobfox & Console Updates
We’ve been working hard to make the Bucksense offerings even more robust than ever before. In the last few days, we’ve integrated with 2 more ad exchange partners, Opera Mediaworks and Mobfox with more coming soon. This means even more access to massive audiences and access to Premium Apps and Publishers.
Top 5 reasons why creative ads get rejected on Bucksense
Oops, it happened again!
Your creative ad most likely got rejected because it didn’t meet our Advertising Guidelines. Be sure to review it to see common pitfalls in creative banners. This will save you tons of time for future ad submissions.
Short on time?
We’ve got you covered with our top 5 reasons why creatives get rejected on Bucksense:
Platform Zoom In Series: Custom Targeting
The purpose of the Zoom In Series is to literally zoom in on different features the Bucksense platform offers within the console that will help you get laser sharp results in your marketing campaigns.
With hyper-retargeting and brand safety being a high priority on most marketers minds today, we are pleased to announce the release of our Custom Targeting tool. This feature gives you the freedom to create ultra-specific lists to selectively target (whitelist) certain devices and ad placements for your campaigns or to block (blacklist) them.
You can create lists of App Bundles, Device IDs, IP Addresses, Placement ID/Name and Site URL’s that you want to INCLUDE or EXCLUDE on your campaigns.
The unique thing about our Custom Targeting > Lists is that you only need to create your list once and can use it from then on for any of your other campaigns. Hallelujah!
Here’s a briefing on each type: